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Fashions change, and so do fashionable magazines. To continue to keep ahead of the trends, Lustre is relaunching in an exciting new format in 2008.
The new twice-yearly Lustre Lookbook, which will debut in April 2008, will bring you all the must-have jewelry designs of the season for you and your customers to enjoy. Like the lookbooks created by fashion houses each season, the new Lustre Lookbook will encapsulate the most important trends and items of each jewelry season in an easy-to-use visually exciting way.
Printed on the kind of luxurious paper you've never seen in a jewelry magazine, each luscious page of the Lustre Lookbook will inspire and instruct, demonstrating everything you need to know about the season's must-haves.
All the eye candy has a serious purpose. We know that today luxury jewelers and their skilled sales associates are personal shoppers and fashion consultants as much as they are merchants. The new Lustre Lookbook will be the first publication designed to help you hone those vital fashion skills. Each issue will be a practical guide to everything you need to know about jewelry and fashion of the season. We'll show you, not tell you, every trend and direction that will influence the luxury consumer, in one very beautifully wrapped package.
We can put jewelry in a larger fashion context because Lustre's fashion director, Jeff Prine, is a fashion and style expert who has been a jewelry and accessories editor for more than 20 years. Jeff has always brought his experience in the larger fashion world, as director of the Accessories Council and an adjunct instructor at New York's Fashion Institute of Technology, to his standard-setting fashion coverage in Lustre.
With a deep knowledge of the luxury market and retail merchandising, Jeff researches trends and cultural influences each season to edit down the selection to bring you what really matters. In the new Lustre Lookbook, he'll be your expert guide to each season.
The new lookbook will have a lot more of what you loved in Lustre, including our signature model shoots by Tim Rich and more pages than ever before of beautiful jewelry photographed by Chris Trayer. In fact, you'll be delighted to find that each edition of the Lustre Lookbook has more than a hundred pages of stunning Chris Trayer jewelry images.
What won't you find in the new Lustre Lookbook? Ads. Every page will be gorgeous new jewelry, with no commercial breaks. Instead, like the original platinum catalog, we'll photograph our sponsors' best new jewelry designs of the season in signature Lustre style and present them in a seamless celebration of the latest new collections. You'll see all the new designs that matter in one place and will be able to easily pinpoint what's right for your customers.
You also won't see phone numbers. That's because each Lustre Lookbook will be designed for you to share with your best customers. We know they'll find its pages as irresistible as if the world's best fashion magazines covered only jewelry. We promise to do our best in each issue to inspire insatiable desire for fabulous new jewelry designs in as many of your customers as possible.
Because this is the last issue in the current Lustre format, we are celebrating the best of Lustre with a greatest hits collection of our favorite part of each issue: the guest editorials by the nation's top retailers. (In January 2008, the guest editorial tradition is moving to Modern Jeweler, our sister publication.)
In a tribute to the insightful perspective our retail editors have contributed to each issue of Lustre, we've collected top tips and expert advice from those columns for a special feature on "The Rules of Luxury Retailing," beginning on page 28. We hope it sparks ideas to make your holiday season even more successful.
And we'll be back in your mailbox in April with our lustrous new look.
author: Cheryl Kremkow
Group Editorial Director - Lustre