A Salute to Our 2007 Category Leaders

Category Leaders offer their retail partners a high level of data analysis and supporting resources, while also demonstrating a commitment to developing the entire category—not just their brand or brands within a category—through strategic planning and execution.

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Once again we take time out to honor the winners of the Frozen Food Age Category Leadership Awards. These "Best of Class" companies and brands are saluted for their superior performance at retail within a category, subcategory or segment in frozen foods for calendar year 2006.

Category Leaders offer their retail partners a high level of data analysis and supporting resources, while also demonstrating a commitment to developing the entire category—not just their brand or brands within a category—through strategic planning and execution.

These companies and brands play an integral role in category management—including pricing and promotion—in the frozen food, meat and seafood departments.

Category Leaders also demonstrate a quality and service imperative to the consumers who shop the frozen food aisles in an ever-widening range of retail formats.

We want to extend a special "thank you" to our participating category winners and to the fine group of writers who contributed to this special Category Leadership supplement—D. Gail Fleenor, Howard Riell and April Terreri.

Category Leaders

Appetizers/Snack RollsTotino's
AsianAsian Sensations
Bread/DoughRhodes
BreakfastJimmy Dean
DessertsSara Lee
Dinners/Entrees Multi-ServeNestle Stouffer's
Dinners/Entrees Single-ServeNestle Stouffer's
Fish/SeafoodGorton's
FruitDole
Garlic Bread/Toast/BiscuitsT. Marzetti
Handheld EntreesNestle Handheld
Ice Cream CakesCarvel
Ice CreamDreyer's/Edy's
JuicesOld Orchard
MeatSubstitutes Morningstar Farms
MeatBubba Burger
MexicanJose Ole
Natural/OrganicAmy's Kitchen
NoveltiesUnilever
PastaRosina
PierogiesAteeco Mrs. T's
PiesSchwan's Bakery
PizzaSchwan's
PotatoesHeinz Ore-Ida
Pot PiesConAgra
PoultryTyson
PretzelsJ&J Snacks
SausageJimmy Dean
ShrimpSeaPak
Side DishesGreen Giant
VegetablesBirds Eye
WafflesKellogg's Eggo
Whip ToppingsKraft Cool Whip
author: Alan Robinson, Editor - Frozen Food Age


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