A Salute to Our 2007 Category Leaders Apple Valley CA

Once again we take time out to honor the winners of the Frozen Food Age Category Leadership Awards. These "Best of Class" companies and brands are saluted for their superior performance at retail within a category, subcategory or segment in frozen foods for calendar year 2006.

Category Leaders offer their retail partners a high level of data analysis and supporting resources, while also demonstrating a commitment to developing the entire category—not just their brand or brands within a category—through strategic planning and execution.

These companies and brands play an integral role in category management—including pricing and promotion—in the frozen food, meat and seafood departments.

Category Leaders also demonstrate a quality and service imperative to the consumers who shop the frozen food aisles in an ever-widening range of retail formats.

We want to extend a special "thank you" to our participating category winners and to the fine group of writers who contributed to this special Category Leadership supplement—D. Gail Fleenor, Howard Riell and April Terreri.

Category Leaders