Learn about various Advertising subjects in this section.
Please wait...
If you own a shop in the middle of the desert, and nobody walks
past... obviously you're not going to attract many customers. If
you own a vegetarian café in the middle of a meat-eating
suburb... you could get very skinny... very fast. And if you run
ads where...
Not 1 in 10 business owners understand the power of a headline.
If you doubt me, just Flick through your local paper and notice
how many company names you see at the top of ads. Or weak
headings which don't grab your attention.
One of the members of The Business Oasis was struggling with
getting her first book written. We gave her all kinds of helpful
support around it, ('it really helped!' she told us). And then
came the suggestion with the biggest 'fear' factor: "Why
don't you pre-sell your book to your customers before you're
finished?"
Writing and submitting articles can take you from a relative
unknown marketer to an expert in your field literally overnight.
The most powerful skill you can have as a copywriter is getting
inside your prospects head and talking to them in their language.
When you do that, and do it well, they'll listen to you. When
you're talking to them about their most pressing problems, their
most dire needs, and deepest desires...in their language...magic
happens.
Your constant challenge as a direct mail copywriter is to
effectively communicate with target markets in their language.
Many writers specialize in one or two niche areas. It doesn't
matter. Even seasoned writers sometimes drop the ball and make
easily avoidable mistakes.
Writing and submitting articles can take you from a relative
unknown marketer to an expert in your field literally overnight.
One great thing about copywriting is it's a never-ending
discovery. There's literally no end to your copywriting
education. That sentiment has been echoed by all the great
copywriters through the years. And quite often an experienced
writer will re-discover things learned before.
Maybe you're one of the few who never suffer from writer's
block. But since you're reading this then I'm guessing you're
not one of the few. It's ok. As you gain more experience you'll
naturally figure out what works best for you. What follows is a
technique to get you writing that never fails to work. And it
doesn't really matter where you begin your next killer sales
letter.
If you want to be a good writer, you need to READ. This may seem
self-evident, but you would be amazed at how many writers I talk
to who do not ever read.
Not 1 in 10 business owners understand the power of a headline.
If you doubt me, just Flick through your local paper and notice
how many company names you see at the top of ads. Or weak
headings which don't grab your attention.
The most powerful skill you can have as a copywriter is getting
inside your prospects head and talking to them in their language.
When you do that, and do it well, they'll listen to you. When
you're talking to them about their most pressing problems, their
most dire needs, and deepest desires...in their language...magic
happens.
It has often been said that copywriting is science and art. And
the best copywriters will be the first to tell you it's an
endeavor with a life-long education. You can set your copy apart,
be unique, and find your own personal style by going within.
Forget books for a while.
If you own a shop in the middle of the desert, and nobody walks
past... obviously you're not going to attract many customers. If
you own a vegetarian café in the middle of a meat-eating
suburb... you could get very skinny... very fast. And if you run
ads where...
One of the members of The Business Oasis was struggling with
getting her first book written. We gave her all kinds of helpful
support around it, ('it really helped!' she told us). And then
came the suggestion with the biggest 'fear' factor: "Why
don't you pre-sell your book to your customers before you're
finished?"