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While the product names have changed, and the technology has advanced in leaps and bounds, some of the issues are still the same.
It's one thing to purchase new equipment to help grow your business, it's quite another to have purchase new equipment to rebuild it after a fire.
Last month I wrote about having reasonable expectations when you're trying to land a whale-sized customer.
More than a decade after they burst on the scene, online plan room products are proliferating.
Healthy competition gives wide-format print providers a lot to choose from
Your constant challenge as a direct mail copywriter is to
effectively communicate with target markets in their language.
Many writers specialize in one or two niche areas. It doesn't
matter. Even seasoned writers sometimes drop the ball and make
easily avoidable mistakes.
Writing and submitting articles can take you from a relative
unknown marketer to an expert in your field literally overnight.
One great thing about copywriting is it's a never-ending
discovery. There's literally no end to your copywriting
education. That sentiment has been echoed by all the great
copywriters through the years. And quite often an experienced
writer will re-discover things learned before.
Does going green mean the end of aggressive solvent inks and printers?
It's one thing to purchase new equipment to help grow your business, it's quite another to have purchase new equipment to rebuild it after a fire.
In my seminars, I often ask salespeople how they view their priorities.
More advertising agencies and Fortune 500 corporations are moving towards city skylines to brand their products and kick off mega marketing campaigns in a more dramatic fashion.
Last month I wrote that a wide-format printing salesperson's top priority should be taking good care of current important customers, followed at a close second should be developing new important customers.
While the product names have changed, and the technology has advanced in leaps and bounds, some of the issues are still the same.
Name withheld because that takes the prize as the dumbest statement I've heard to date in my travels as the Johnny Appleseed of wide-format color management.
When Scott Minette, president of Image Mill Inc.
New environmentally-friendly legislation is continuing to change the way most wide-format print providers run their businesses.
Chris Underwood, co-owner of Oregon Blue Print Co.
Specialty applications can raise finishing profits
Maybe you're one of the few who never suffer from writer's
block. But since you're reading this then I'm guessing you're
not one of the few. It's ok. As you gain more experience you'll
naturally figure out what works best for you. What follows is a
technique to get you writing that never fails to work. And it
doesn't really matter where you begin your next killer sales
letter.
Opportunities for digitally printed POP/POS
Last April, Inca Digital Printers made headlines with the launch of the Inca Onset, said to offer a breakthrough in wide-format UV digital flatbed printing.
Macy's is probably one of the most recognized retail brands in America.
I've observed quite a few great salespeople over the years.
Talk about floor graphics to Sheldon Hurst III, chief executive officer of Georgia Printco in Valdosta, GA, and a degree of amazement seems to enter his voice.
It takes a special kind of company to succeed in business these days.
POP/POS brings opportunities to more than just consumers
Figorol was established in 1978 as an industrial print shop providing output for advertising agencies.
Point-of-sale, or POS, signage is becoming an ever-more critical factor in the world of advertising and promotion.
Take the time to plan your direction for 2008
More than a decade after they burst on the scene, online plan room products are proliferating.
Not 1 in 10 business owners understand the power of a headline.
If you doubt me, just Flick through your local paper and notice
how many company names you see at the top of ads. Or weak
headings which don't grab your attention.
Last month I wrote about having reasonable expectations when you're trying to land a whale-sized customer.
Between the two definitions, similarities emerge.
My recent trip to Israel for the HP pre-drupa meeting, got me thinking about a few things.
Partnership helps "Green" companies move forward
The most powerful skill you can have as a copywriter is getting
inside your prospects head and talking to them in their language.
When you do that, and do it well, they'll listen to you. When
you're talking to them about their most pressing problems, their
most dire needs, and deepest desires...in their language...magic
happens.
Healthy competition gives wide-format print providers a lot to choose from
Today, running a family-owned business presents unique challenges over and above the usual problems a large or small business faces.
It has often been said that copywriting is science and art. And
the best copywriters will be the first to tell you it's an
endeavor with a life-long education. You can set your copy apart,
be unique, and find your own personal style by going within.
Forget books for a while.
When is it a good thing to be stuck in traffic or have to feed the meter of a city parking slot? When the vehicle you're driving is wrapped in advertisements for your very own business.
If you're wondering what value there is in discussing family business as a concept per se, you're not alone.
In last month's column, I wrote that talking good care of current important customers should be a wide-format printing salesperson's top priority.
If you own a shop in the middle of the desert, and nobody walks
past... obviously you're not going to attract many customers. If
you own a vegetarian café in the middle of a meat-eating
suburb... you could get very skinny... very fast. And if you run
ads where...
One of the members of The Business Oasis was struggling with
getting her first book written. We gave her all kinds of helpful
support around it, ('it really helped!' she told us). And then
came the suggestion with the biggest 'fear' factor: "Why
don't you pre-sell your book to your customers before you're
finished?"