We all know the importance of keeping in touch with our ideal clients and prospects via frequent AND informative content. But that doesn’t mean your articles, a.k.a. “informative content”, should be relegated to your hard drive forevermore.
Article Marketing Strategy: Creating Information Products
When you’re getting ready to create your first information product or, if you’re feeling a little stuck, I recommend you start with something very simple. . .mini guides!
Take one of your most popular articles and create a step by step mini guide around it where you teach your ideal clients something that they’ve already expressed an interest in learning.
A mini guide can be as short as 10 pages – size isn’t important here, quality of information is. You want to walk your readers through a process which allows them to walk away with something tangible (such as a service they can now use).
Let’s take a look at what you’d need to do to start selling your mini guides:
1. Write the content – remember to focus on VALUE and specific info. This is no place for fluff – you will not earn readers trust or keep their attention by giving information they already know.
2. Set up a way to receive payment – I recommend Kickstart Cart, but you can also use PayPal. The easier you make it for them to pay you, the more likely they are going to give up the money.
3. Write a brief information page telling your prospects what the mini guide is about, including its price and how to order.
4. On the information page, let prospects know that, as a special bonus, they’ll also receive your newsletter (just remember to include your Privacy Policy and notice that they can opt out at any time)
5. Set up a “thank you” page with a link to download your mini guide that appears after the payment.
6. If you’re using a shopping cart to take orders, create an autoresponder that will go out immediately to send out the download link again (in case they missed it on the thank you page) and thank your clients for purchasing.
7. Once you’ve completed the steps above, it’s time to announce your mini guide to your list!
In terms of how much you can/should charge for these “mini guides”, I would keep them under $20 (unless the information is highly technical, then you can charge more) and use them as a means to let your prospects “get to know you” before they purchase any of your more expensive products.
While you probably won’t get rich creating and selling mini guides (although you could), they serve as a great means of introducing people to your information and content.
My Request to You:
Pick an article you’ve written and have gotten a great response on or, if you’re not sure which to pick, write a list of questions your clients and customers frequently ask.
Now ask yourself “How can I give my prospects a step by step process which answers their questions/gives them what they need?”
“Step by step” is key here.
Once you have that answer, you’re ready to start writing. : )
Sandra Martini shows self-employed business owners how to get more clients by implementing processes and systems to put their marketing on autopilot. Visit Sandra at http://www.SandraMartini.com for details,and her free audio series 5 Simple and Easy Steps to Put Your Marketing on Autopilot
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