Audi Launches the 2008 Audi Sportscar Experience - VIDEO ENHANCED

SONOMA, Calif., April 29, 2008 – Audi of America, Inc. todayannounced the launch of the 2008 Audi Sportscar Experience based at theAudi Forum Sonoma at Infineon Raceway in California. Created by Audi andits strategic partner, Emotive, the Audi Sportscar Experience is a hands-ondriving experience designed especially for performance car enthusiasts– consumers who love to drive and experience exceptionally engineeredvehicles. The 2008 Audi Sportscar Experience will feature the new Audi R8sportscar and the Audi RS 4 high-performance sedan.

The Audi Sportscar Experience features a special half-day programallowing drivers to experience the true performance of Audi’s newest“S” models -- including the sporty S4, the new and powerful S5coupe, and the luxurious and commanding 450-horsepower S8. Additionally,participants will have access to highly-acclaimed, limited-volume newproducts from Audi.

"This program was developed on the pillars of the Audi brand –performance and technology,” said Scott Keogh, chief marketingofficer, Audi of America. “The Audi Sportcar Experience allowsparticipants to test and sharpen their driving skills and push our cars ina controlled environment. There is no better way to demonstrate thefoundation of this company than behind the wheel and on thetrack.”

Johan de Nysschen, Exec. Vice President, Audi of America, at Infineon Raceway in Sonoma

The Audi Sportscar Experience operates year-round from the Audi ForumSonoma, located trackside at Turn 1 of Infineon Raceway in beautiful SonomaValley. Using a variety of vehicles from among the Audi R, RS, and S modellines, the Audi Sportscar Experience takes drivers through a rigorous,behind-the-wheel instructional driving program at one of the most excitingracing circuits in the world. With its 160-foot elevation changes,challenging corners and breathtaking scenery, the 2.5-mile Infineon coursehas been aptly described as a small Nurburgring.

“We’ve created an unmatched experience for avid carenthusiasts,” said Chip Pankow, president of Emotive Group.“We’ll help drivers develop the skills necessary to extractoptimal performance from these exceptionally engineered vehicles on a realspeedway – all set in the beautiful locale of Sonoma’sworld-class wine country.”

The Audi Sportscar Experience includes both one- and two-day programs. Acomplete schedule of events can be found at www.audidrivingexperience.com.Programs include:

RS 4 One-Day Program
Bred from motorsport dominance, the 2008 Audi RS 4delivers a blend of exceptional luxury and pulse-pounding performance. Theone-day program is designed to develop driving fundamentals, includingbraking, accident avoidance, car control and slalom. Drivers develop theirskills in a controlled manner and put themselves to the test on the slalomcourse. ($1,295)

RS 4 Two-Day Program
Building on the foundation from the one-dayprogram, the two-day program adds track lapping on Infineon Raceway,Northern California’s premier speedway. Drivers will test theremarkable capabilities of the RS 4 while racing on one of the mostexciting tracks in the world – just like a race car driver!($2,495)

R8 One-Day Program
The amazing Audi R8 sports car was just named the2008 World Performance Car of the Year at the 2008 New York Auto Show. Therace-ready R8 epitomizes Audi’s quest for perfection and is theindustry leader in innovation, technology, design and performance. Driverswill utilize the R8 to hone their driving skills on the paddock and thentake the R8 where it really wants to be – on the 2.52-mile roadracing course at Infineon Raceway. ($1,895)

R8 Two-Day Program
This program also builds on the essentials of theone-day program and incorporates more track time in the R8. Progressivesessions in the R8 ensure that drivers will responsibly approach the limitsof the R8 at Infineon Raceway. Drivers will enjoy ample seat time andinstruction from professional drivers who are experts in their fields.($3,495)

S Model Half-Day Introductory Program
“S” denotes sport inthe world of Audi. In the S-Model Half-Day Introductory Program, driverswill get a taste for racing in the S4, the new S5, and the 450-bhp S8. Thisprogram covers the fundamentals of driving followed by laps on thespeedway. The experience culminates in a handling course competition wheredrivers can compete in the team category and for individual best time.($695)

For more information about the Audi driving experience, visit www.audidrivingexperience.comor call 1-800-466-5792.

About Emotive Group:
Emotive Experiential Performance is a marketingagency that creates events delivering that very special moment when aperson experiences the product difference for themselves. They live it,they breathe it, they own it. This is the start of brand ownership whichleads to brand loyalty and then, with Emotive’s help, a cultfollowing. Last year more than two million people were convinced by Emotiveevents. Emotive has offices in Sonoma, California; London, England; andMunich, Germany. Connecting people with cars. www.emo.tv