Booking Big-Name Bands Austin TX

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Bon Jovi started out singing about givin' love a bad name, but the band also recently performed for a technology conference. Sir Elton John has entertained tiny dancers and, recently, C.E.O.s at an automobile trade show announcement.

These days it's not just oldies acts entertaining at sales meetings and business conferences. "Back in the day, corporate events were shunned by artists. It wasn't cool," says Noel Grey, founder and owner of Grey Entertainment, a New York music booking and production company. "The music business has changed a lot in the past ten years. Bands are going to capitalize any way they can. If they make a lot of money doing it, then why not?"

But money isn't all you'll need. So if you've never dealt with the likes of Norah Jones or the Rolling Stones, here's how to keep from missing a beat.

Start Me Up

"Booking the act is the easiest part," says Ted Fass, president and owner of Entertainment Unlimited, an entertainment company that books talent for events, in Rockville Centre, New York. In addition to securing a date on the act's schedule, there's drawing up the contract and arranging for sound and lighting equipment, staging, hotel rooms, transportation, and the crew. If you aren't familiar with coordinating things like rehearsals, soundboards, and rider provisions, you probably don't want to book a musical act on your own.

Pamela Norwood, executive director of creative services for GQ

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