Brand Capital And Human Capital Philadelphia PA

When you start your own business, you commit to investing your time, talent and resources in the business to make it succeed. You authorize a spending plan. This article talks about why peopple should put brand capital and human capital above working capital or physical capital.

Local Companies

Ernst & Young, LLP
(610) 298-9991
2001 Market Street, Suite 4000
Philadelphia, PA
Custom Mortgage Solutions Inc
(215) 465-5626
1546 Packer Ave
Philadelphia, PA
Liberty One Financial
(215) 856-9004
2200 Michener St Ste 23
Philadelphia, PA
Robinson Financial Consultants
(215) 632-2500
10601 Decatur Rd Ste 150
Philadelphia, PA
Progressive Finance Corp
(215) 465-5626
1546 Packer Ave
Philadelphia, PA
Mullica Financial Services
(215) 546-2466
123 S Broad St
Philadelphia, PA
Pro Claims
(215) 545-5462
1315 Walnut St Ste 1532
Philadelphia, PA
Alta Financial Inc
(215) 742-3730
7714 Castor Ave
Philadelphia, PA
Smith Barney
(215) 854-8496
1 Liberty Pl
Philadelphia, PA
Tcr Investments Inc
(215) 546-8517
1334 Walnut St Fl 5
Philadelphia, PA

 

Brand Capital: Invest the most in your market and marketing to them. Up front this could simply be focusing on a small group of prospects. Do the economics to make them well satisfied customers. So much so, that they provide the testimonials or become the spokespersons for your future sales. Remember, the high value transfer of using relationships.

Human Capital: This is your team and their track record coming on board. Only hire stars, no matter what. Only employ experts in the key roles of your company. For other positions, look for great talent you can mold to your vision, and move around to meet the company's needs.

In addition, build a stellar Board of Advisors or Board of Directors. A Board of Advisors usually will help you for free, whereas a Board of Directors is paid. The key is to engage thought leaders in your niche who become early adopters of your product or service and advocate for you to their significant networks.

Working Capital: Invest minimally here because there's no added value to the company or the product. Tying up cash instead of using credit may actually slow your time to market. This could be a critical timing mistake if your competition is racing you to market.

Physical Capital: Invest minimally here because bricks and mortar don't sell product. Yes, you need a roof and windows that don't leak (I've worked with many startups in the old mills where workstation layout was based on the leaks and drips.). You don't need to be a miser. And you need the equipment, technologies and conveniences that will make everyone highly productive. Cost- effectiveness should be weighed here too.

Whenever you are investing in your business, recognize that you cannot manage everything, but you can manage the value equation of each investment. Be sure the value to your business is outstanding, so you can win business with every sale.

About the Author:

Kerri Salls, MBA runs a virtual business school to train, consult and coach small business CEO's and entrepreneurs in 10 key strategies to make more profit in less time. Learn more at http://www.breakthrough-business-school.com/products.html or sign up for a free weekly newsletter at http://www.breakthrough-business-school.com/newsletter.shtml.


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Featured Local Company

Ernst & Young, LLP

(610) 298-9991
2001 Market Street, Suite 4000
Philadelphia, PA

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