Branding and Marketing on a Budget Buffalo NY

If you are a startup businesses you may not be able to afford professional branding services. However this doesn't mean that you are without options. You can promote yourself and your brand for pennies a day by focusing on very simple advertising techniques. These types of marketing and branding opportunities can cost way less than enlisting the help of an advertising or branding agency or high maintenance promotional programs.

Your first rule of thumb for cheap internet business promotion should be to stuff your envelopes and emails with as many offers and advertisements as you can. This is true whether you are sending out an invitation or an invoice. One clever technique is to offer a few hours of free freelance service or a free ebook to potential customers. Always include your email signature and how people can contact you at the bottom of your outgoing mail messages.

You can also use air space to convey your message. Instead of a brief message, remind callers to visit your Web site or take advantage of upcoming seasonal promotions. You could also use your company's tag line or slogan in the message to reinforce awareness. This can be done by having people listen to recorded audio while they visit your site or by having information about your visit playing whenever they are put on hold for a call by your phone service. This service runs at about $40 a month and you can usually find a company who will manage your on-hold telephone messages in your local phone book.

It is even possible to brand your receipts. Every time you issue a receipt for your work, your coordinates (website URL, address, phone number, a logo and a catch phrase that expresses the gist of your business) should be printed at the bottom. An inexpensive way of doing this might be applying stickers with your message printed on them at the bottom of receipts. You can also include information about your business such as a catalogue or brochure every time you ship a product to a customer.

Creating a frequent buyer club is another way to brand your business. Frequent buyer clubs also have a way of retaining visitors to your site. Find a way to accurately track your customers purchases and when customers get to a certain dollar amount or quantity, reward them with something free, a discount or a gift certificate.

As so much of internet branding and marketing is about customer gratification make sure that your customers know that you are there to please them. State refund or customer satisfaction policies clearly and plainly on your web site. Knowing what to expect and that you care about their reaction to your product is certain to bring you repeat business as well as establish you as a credible and reliable brand (even if you are not officially and professionally branded.)

Don't forget to promote yourself offline. Many start up small business experts frown on wasting any white space. This is why you should have information printed on both sides of your business card and information about your business printed at both the top and bottom of each of your web site pages. Make sure that your information is also well designed and accurate. A great marketing strategy never includes forcing your customer to search for information about you on your site or having to look you up in directory assistance because the phone number listing on your business card is actually a fax number.

Another way of taking be a brander is to use flyers and signs. This might be necessary if you are truly a penniless start up business and it is taking a few weeks for your site to be listed in the search engines. One effective and very mobile piece of signage can be your car or even your bicycle. Magnetic advertising panels that attach to vehicles run from about $40 to $75 each.

One of the most effective things that you can do to promote your internet business is to learn how to write articles and press releases. Press releases can be emailed or snail mailed to your local media as can editorial opinion pieces. You can also offer articles to magazines, newspapers or ezines to print for free or post them on free article submission sites so that other webmasters can pick them up and post them on their sites. Getting others to print your articles or press releases on their sites is a form of viral marketing that is very popular on the World Wide Web.

Another way of garnering business is to talk about yourself in forums and chat rooms on the Internet. Offline you can join networking groups that are associated with your local chamber of commerce. Joining associations or memberships that also relate to your business is also a good way to promote yourself and your business.

You can also inspire customers to act as your sales force by giving them an incentive to bring you new business. This may include a discount off their next service or a small gift or credit on their account. Be sure to ask new customers where they heard about your business so you know when a customer has made a referral. You can also approach webmasters and ask to exchange links or banners or post your product as an affiliate program by enrolling it in a multi-level marketing program such as Clickbank. Enrolling up to five products or services at Clickbank costs about $50.00.

Public speaking can also generate great publicity for your business. Volunteer to speak at seminars and conventions and while you are there drum up clients by passing out your business card with your URL on it.

Whether you are marketing yourself online or offline remember that the whole point of internet branding is to create a buzz about yourself. Never waste an opportunity for free publicity as paying for the real thing as created by an advertising agency is very expensive!

William J. Laney Media Sales Representation

(716) 833-6310
202 Englewood Ave.
Buffalo, NY