Building Relationships with Hospitality Universities Birmingham AL

In the past 10 years, more accredited universities have expanded their curriculum to include bachelor's degree programs in event management. Building a relationship with these universities can be mutually beneficial for gaining industry knowledge and finding interns and volunteers.

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The University of Central Florida's Rosen School of Hospitality Management is an institution that is constantly supplying the industry with qualified students. The faculty works with industry partners to get their input on the ever-changing field, so that the curriculum offered can be tailored to the current state of the market. In the past several years, the university's event management program, along with many other institutions, has adopted courses in hospitality and event risk management, as well as event technology, to keep students up to date on issues.

By building relationships with local universities in your area, you can recruit some of the most passionate and knowledgeable volunteers and interns. As an added bonus, these students are driven and keen on building their résumés with professional work experience, thereby giving providing you with an eager employee who's ready to work.

Cost-efficient recruitment. Partnering with universities opens you up to a pool of potential full-time employees without any recruitments costs. These students understand the event industry and are well versed on pertinent vocabulary, which cuts on training time, thus saving money.

According to Tom Barr, coordinator of experiential learning at Rosen, job fairs are another great way companies can save money on recruiting. As many as 75 companies, ranging from hotels and D.M.C.s to corporations seeking an in-house planner, participate in the school's biannual fair every year.Students are also a great resource for nonprofits that don't have the budget for additional event staffing. Visit Jacksonville, a North Florida C.V.B., has recruited interns from the University of Florida, University of Jacksonville, and the University of North Florida to assist in both planning and event-day staffing.


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Author: Channing Muller

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