CLASSICAL IN CONTRAST Beaver Dam WI

Bold statements transform the traditional in spring 2008.

Local Companies

C.M. Benchworks
(920) 887-1801
137 Front St
Beaver Dam, WI
Freber's Jewelry
(920) 885-5055
1740 N Spring St
Beaver Dam, WI
Elmwood Plaza Jewelers
(262) 554-0804
3701 Durand Ave
Racine, WI
Rogers & Hollands Jewelers
(715) 845-6000
302 Washington St
Wausau, WI
Ritchie's Jewelry Store
(608) 326-2623
123 E Blackhawk Ave
Prairie Du Chien, WI
Gold Miner Jewelers
(715) 627-4747
729 5th Ave
Antigo, WI
Reflections Imports
(414) 672-6108
1306 W Forest Home Ave
Milwaukee, WI
Wisconsin Discount
(262) 632-1578
2724 16th St
Racine, WI
Zales Jewelry Outlet
(920) 232-1653
3001 S Washburn St
Oshkosh, WI
Martin Jewelers
(715) 526-2030
148 S Main St
Shawano, WI

CLASSICAL IN CONTRAST

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Whenever classic American style returns in fashion—as in 1980s preppydom—you are likely to hear that "it's classic—with a twist." This common phrase might as well be engraved on the latest one dollar coin the U.S. Mint tries to sell consumers every few years.

But classic American style motifs are back once again for spring 2008. Familiar American classic looks inspired by garden party soirees, sports-oriented streetwear, and nautical wear all have their place in spring/summer 2008. The differences that define the cool sexiness of spring are in the details and especially the contrasting elements. It's all about the mix. This season, tradition is transformed by accessorizing staid looks with pieces that are youthful and downtown.

THE COLOR PALETTE

Top colors for spring/summer, according to the Pantone fashion color report, are found in traditional colors but brightened by floral tones. Call it "Muffy and Buffy go Impressionistic." Traditional navy becomes "snorkel blue," a more animated blue. Khaki, the traditional spring/summer color, is shaded to "croissant," a paler, more feminine neutral. Olive drab is replaced by golden olive. Kelly green, the preppy favorite, becomes daiquiri, a citrusy color that was popular in the 1980s. Pink is misted and water-colored. In sum, says Leatrice Eiseman, executive director at the Pantone Color Institute, it's all in the mix: "Stabilizing neutrals combined with pops of brighter colors to create unique, distinctive looks."

THE LONG SUMMER

Spring/summer fashion trends are almost always the most difficult to define. And with the seasons being extended on retail selling floors for longer periods, the demand for fresh looks is greater than ever. Fashion forecasters will tell you that the warm weather clothing in lighter weight, transitional fabrics is more important.

But designers and the exaggerated runway looks that seem to return each spring don't do much to help define the important looks. This season was no exception, with the surrealistic, even kooky, backless dresses acclaimed on Marc Jacobs' runways and the grandiose ruffles and flourishes on Ralph Lauren's collection. But in an over-stored, over-branded, and over-inventoried retail environment, could anything else be expected?

DRESSING UP

The message may be more noted for what it says about lifestyle and wardrobes. The days of devil-may-care denim-goes-anywhere may be finally coming to an end. One of the most interesting developments from the runways was a sign that "occasion wardrobes" were back, thanks to the influence of fashion icons from the 1950s to 1960s like Grace Kelly, Jackie Kennedy, and Audrey Hepburn.

"Nothing you can wear can shock anyone anymore," observes Seventh Avenue fashion guru David Wolfe, Doneger's creative director. "What is going to get attention now is good taste and appropriate dressing." Even today's headliner bad girls seem to have gotten this message. "Some are calling it prison chic," says Wolfe.

There's also the influence of the Baby Boomers, now well into their middle ages and looking for clothing that is age appropriate yet youthful. What's more, Wolfe says there's a return to dressing appropriate for the occasion. "For years now, a woman could walk out of her house dressed in jeans, blouse, accessories, and looking at her you wouldn't know if she were going to the mall, church, or to her job." Wolfe has been pushing a new dress for success concept with retailers and the press for two years and it finally may be taking hold.

author: BY JEFF PRINE, FASHION DIRECTOR


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