Cabinet Extension Milwaukee WI

Callahan & Peters created a formal program to sell Bertch cabinetry to other contractors. The company hosted seminars and provided catalogs to introduce contractors to the range of available products.

The local remodelers were finding it difficult to get quality cabinets at a reasonable price. The Bertch brand includes a full range of products, from custom to semi-custom to entry-level cabinetry.

The contractors had also expressed concern about handing over control of the kitchen design to kitchen and bath dealers — but they trust C&P.

The remodeling company invited six remodelers to two days of seminars about the cabinetry. “Our Bertch representative did the presentation, and we provided food and drinks. We gave each contractor a copy of the catalog, at our expense,” Callahan says. “We envisioned that these contractors would simply be able to take the book we

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