Copywriting Secret #4: Avoid This Common Mistake Oakland CA

If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers. As they say, the three most important factors in a successful business is location, location and location. The same lesson should be applied to your advertising. Keep reading to get the low-down on this very important information.

Local Companies

Paper-Check.com, LLC
(415) 655-6750
71 Stevenson St., 4th Flr.
San Francisco, CA
Paper-Check.Com, LLC.
(866) 693-3348
71 Stevenson Street
San Francisco, CA
Charles Fracchia
(415) 267-6505
2881 Jackson St.
San Francisco, CA
SPARK
(415) 377-6176
San Francisco, CA
Niels Teunis and Associates
(415) 508-6894
138 Alpine Terrace
San Francisco, CA
KLD Communications - kldcommunications.com
925-785-7628
816 Casita Ct.
Danville, CA
Management Action Programs
(925) 847-9191
300 Frank H Ogawa Plz Ste 210
Oakland, CA
Matlin Ronald CPA
(510) 653-9424
1880 Pleasant Valley Ave
Oakland, CA
Gilead Management Group Llc
(510) 633-1800
7700 Edgewater Dr
Oakland, CA
Dissero Partners
(510) 465-5999
300 Frank H Ogawa Plz
Oakland, CA

If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.

If you own a vegetarian café in the middle of a meat-eating suburb, you could get very skinny... very fast.

And if you run ads where either:

a) The wrong people see them

Or

b) Not enough people see them

Your phones aren't going to ring... and nobody is going to come into your store...

  • No matter how good your copy is.

  • No matter how good your headline is.

  • No matter how good your offer is.

    And I see people make this mistake all the time. For instance, about a year ago I was chatting with a guy I know who sells computer gear to businesses, and he was thinking about placing an ad in the Sydney Morning Herald.

    What's wrong with this? My guess is 90% of the people reading the Sydney Morning Herald are NOT business owners, and therefore 90% of his advertising dollar is wasted.

    What's the alternative? Place ads in business publications where you are reaching 100% of your target market.

    Or alternatively, rent a list, and direct mail the decision makers within the specific companies you want to approach.

    You may pay more to reach each individual: however every single person you communicate with is a potential client. It makes a lot more sense, doesn't it?

    And here's a tip for those businesses who sell products to the general public (like property, clothes, entertainment, home improvement, food or anything else).

    If you want your ad to be seen then place it:

    a) On the right hand side of the newspaper. Research has proven that right hand side pages get a better result than left hand side pages.

    b) In the early general news, as far forward as you can, I always go for page 3, 5 or 7. And pay the loading (usually 30 - 50%) because my experience shows it's well worth it!

    But don't take my word on it. Implement these strategies, measure the results and see what results you achieve in your business.

    Copyright: Copyright c 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Paper-Check.com, LLC

    (415) 655-6750
    71 Stevenson St., 4th Flr.
    San Francisco, CA