All Topics > Advertising > Copywriting Secret #7: Hooking 'Em Back In! >

Copywriting Secret #7: Hooking 'Em Back In! California

You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.

Local Companies

Brock Communications, Inc.
562 760 1730
2347 Heather Avenue
Long Beach, CA

Paper-Check.Com, LLC.
(866) 693-3348
71 Stevenson Street
San Francisco, CA

Passionate for Life, Inc.
(916) 541-6855
11230 Gold Express Dr. #310-205
Gold River, CA

Andes & Associates
559.589.0379
1958 Rodgers Road
Hanford, CA

SPARK
(415) 377-6176
San Francisco, CA

Product Placement International
(310) 828-6854
Santa Monica, CA

San Francisco Chronicle
(209) 368-2176
732 W Turner Rd
Lodi, CA

Xamda Media Networks
(530) 342-3486
75 Declaration Dr
Chico, CA

Team One Advertising
(310) 615-2001
1960 E Grand Ave
El Segundo, CA

Mitchell & Company
(949) 474-7020
2101 Business Center Dr
Irvine, CA

Copywriting Secret #7: Hooking 'Em Back In!

People tend to read your ads and sales letters in 2 different ways:

1. Word For Word, or

2. Skim through it and see if anything catches their eye,

Which is the exact reason why you should incorporate at least 2 sub-headlines per page.

You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.

So how do you generate sub-headlines?

Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline.

However, you'll find you have created a bundle of other ones you can use as sub-headlines.

Nothing will help you understand this like an example. So let me give you one:

Recently, I created a sales letter for one of my clients.

Here's the opening line (before the headline): Discover the fortune that lies hidden in your salary.

Here's the headline: "Here's A Quick And Easy Way To Get Started On YOUR Road To Real Estate Riches."

And here are some of the sub-headlines:

Real Estate has been responsible for more millionaires over the last 60 years than any other form of investment!

It's a shame for you not to create financial freedom through Real Estate When These People Are Doing It So Easily

How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come

Think about it. If you were flicking through a sales letter and saw the headline:

"How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come."

There's a good chance it hook you back into the copy, isn't there?

Now I thought of the idea for every single one of these sub-headlines while in the process of writing the main one.

So make sure you get busy writing those headlines ;)

Copyright: Copyright © 2007-2008 Scott Bywater

About the Author:

Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his Copywriting Secrets newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

SPARK

4153776176
San Francisco, CA
http://www.get-sparked.com

Read more about Copywriting Secret #7: Hooking 'Em Back In!

- Copywriting Selling Secret #2 - 12 Magic Words California

You're in for a real treat, because I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language, proven to attract attention and stir emotion within their readers.

Regional Articles

Advertising	Financial Services	Pets
Business Services	Food & Beverage	Real Estate
Career	Health	Retail & Consumer Services
Cars	Home Electronics	Software
Computer Hardware	Home Services	Technology
Construction	Industrial Goods & Services	Telecommunications
Education	Insurance	Transportation & Logistics
Engineering	Internet	Travel
Entertainment	Legal	Wedding
Family

Searching...

Copywriting Secret #7: Hooking 'Em Back In! California

Local Companies

Copywriting Secret #7: Hooking 'Em Back In!

Featured Local Company