Copywriting Secret #7: Hooking 'Em Back In! Los Angeles CA

You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.

Local Companies

BJ's Printing Emporium
(818) 551-7840
323 N. Brand Blvd.
Glendale, CA
The Document Center, Inc.
(818) 541-0901
3908 Foothill Blvd.
Glendale, CA
Trinity Worldwide Reprographics
(562) 567-2050
10410 Pioneer Blvd., Unit 2
Glendale, CA
C & M Printing
(866) 353-7135
10034 Commerce Avenue
Glendale, CA
Brock Communications, Inc.
562 760 1730
2347 Heather Avenue
Long Beach, CA
Results Communications International Inc
(323) 661-1061
Los Angeles, CA
Man Ray Media
(323) 227-7778
5021 La Calandria Way
Los Angeles, CA
Urban Expedition Project the
(323) 938-0600
4311 Wilshire Blvd
Los Angeles, CA
Kuklin & Associates
(323) 878-0167
3363 Bennett Dr
Los Angeles, CA
David & Goliath
(310) 445-5200
11755 Wilshire Blvd
Los Angeles, CA

People tend to read your ads and sales letters in 2 different ways:

1. Word For Word, or

2. Skim through it and see if anything catches their eye,

Which is the exact reason why you should incorporate at least 2 sub-headlines per page.

You see, many people will skim through your ad or sales letter because they may be short on time. But, if something catches their eye, it will hook them back into your pitch.

So how do you generate sub-headlines?

Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline.

However, you'll find you have created a bundle of other ones you can use as sub-headlines.

Nothing will help you understand this like an example. So let me give you one:

Recently, I created a sales letter for one of my clients.

Here's the opening line (before the headline): Discover the fortune that lies hidden in your salary.

Here's the headline: "Here's A Quick And Easy Way To Get Started On YOUR Road To Real Estate Riches."

And here are some of the sub-headlines:

  • Real Estate has been responsible for more millionaires over the last 60 years than any other form of investment!

  • It's a shame for you not to create financial freedom through Real Estate When These People Are Doing It So Easily

  • How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come

    Think about it. If you were flicking through a sales letter and saw the headline:

    "How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come."

    There's a good chance it hook you back into the copy, isn't there?

    Now I thought of the idea for every single one of these sub-headlines while in the process of writing the main one.

    So make sure you get busy writing those headlines ;)

    Copyright: Copyright c 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his Copywriting Secrets newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    BJ's Printing Emporium

    (818) 551-7840
    323 N. Brand Blvd.
    Glendale, CA