My Articles | About Us | Contact Us | Advertise With Us | Search   
 
SEARCH:
Quick Search Results

Searching...

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Copywriting Secret 9: Make Your Claims Real

How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.

When you hear claims like:

  • Best Lawnmower in Australia

  • Absolute Lowest Prices In Existence

  • Leaves your hair cleaner than any other shampoo

    Do you believe them?

    Or is there a certain degree of doubt in your mind about their credibility? Or whether they are "hyped up"?

    Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as:

    SPECIFIC STATEMENTS

    So.

    Rather than saying "Our prices have been reduced", instead say, "Our prices have been reduced by 22% to prepare for our end of year stocktake."

    Rather than saying "More than 20 varieties of Reebok shoes in stock", instead say, "More than 23 varieties of Reebok shoes in stock."

    Rather than saying "Our staff are very experienced carpet cleaners", instead say, "Our team of 12 staff have a combined experience of cleaning carpets for 63 years."

    Rather than saying "Used all over the world", instead say, "Used in over 46 countries."

    Or rather than a cleaner saying "We clean your house thoroughly", why not list every single thing you do?

    One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

    Even KFC realises this.

    No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10, or heaps, isn't it?

    So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

    Copyright: Copyright © 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

    • Regional Articles
    - Copywriting Secret 9: Make Your Claims Real Alabama
    - Copywriting Secret 9: Make Your Claims Real Alaska
    - Copywriting Secret 9: Make Your Claims Real Arizona
    - Copywriting Secret 9: Make Your Claims Real Arkansas
    - Copywriting Secret 9: Make Your Claims Real California
    - Copywriting Secret 9: Make Your Claims Real Colorado
    - Copywriting Secret 9: Make Your Claims Real Connecticut
    - Copywriting Secret 9: Make Your Claims Real DC
    - Copywriting Secret 9: Make Your Claims Real Delaware
    - Copywriting Secret 9: Make Your Claims Real Florida
    - Copywriting Secret 9: Make Your Claims Real Georgia
    - Copywriting Secret 9: Make Your Claims Real Hawaii
    - Copywriting Secret 9: Make Your Claims Real Idaho
    - Copywriting Secret 9: Make Your Claims Real Illinois
    - Copywriting Secret 9: Make Your Claims Real Indiana
    - Copywriting Secret 9: Make Your Claims Real Iowa
    - Copywriting Secret 9: Make Your Claims Real Kansas
    - Copywriting Secret 9: Make Your Claims Real Kentucky
    - Copywriting Secret 9: Make Your Claims Real Louisiana
    - Copywriting Secret 9: Make Your Claims Real Maine
    - Copywriting Secret 9: Make Your Claims Real Maryland
    - Copywriting Secret 9: Make Your Claims Real Massachusetts
    - Copywriting Secret 9: Make Your Claims Real Michigan
    - Copywriting Secret 9: Make Your Claims Real Minnesota
    - Copywriting Secret 9: Make Your Claims Real Mississippi
    - Copywriting Secret 9: Make Your Claims Real Missouri
    - Copywriting Secret 9: Make Your Claims Real Montana
    - Copywriting Secret 9: Make Your Claims Real Nebraska
    - Copywriting Secret 9: Make Your Claims Real Nevada
    - Copywriting Secret 9: Make Your Claims Real New Hampshire
    - Copywriting Secret 9: Make Your Claims Real New Jersey
    - Copywriting Secret 9: Make Your Claims Real New Mexico
    - Copywriting Secret 9: Make Your Claims Real New York
    - Copywriting Secret 9: Make Your Claims Real North Carolina
    - Copywriting Secret 9: Make Your Claims Real North Dakota
    - Copywriting Secret 9: Make Your Claims Real Ohio
    - Copywriting Secret 9: Make Your Claims Real Oklahoma
    - Copywriting Secret 9: Make Your Claims Real Oregon
    - Copywriting Secret 9: Make Your Claims Real Pennsylvania
    - Copywriting Secret 9: Make Your Claims Real Rhode Island
    - Copywriting Secret 9: Make Your Claims Real South Carolina
    - Copywriting Secret 9: Make Your Claims Real South Dakota
    - Copywriting Secret 9: Make Your Claims Real Tennessee
    - Copywriting Secret 9: Make Your Claims Real Texas
    - Copywriting Secret 9: Make Your Claims Real Utah
    - Copywriting Secret 9: Make Your Claims Real Vermont
    - Copywriting Secret 9: Make Your Claims Real Virginia
    - Copywriting Secret 9: Make Your Claims Real Washington
    - Copywriting Secret 9: Make Your Claims Real West Virginia
    - Copywriting Secret 9: Make Your Claims Real Wisconsin
    - Copywriting Secret 9: Make Your Claims Real Wyoming
    Rate Article
         
    Articles Insider
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Engineering Home Services Software
    Business Services Entertainment Industrial Goods & Services Technology
    Career Family Insurance Telecommunications
    Cars Financial Services Internet Transportation & Logistics
    Computer Hardware Food & Beverage Legal Travel
    Construction Health Real Estate Wedding
    Education Home Electronics Retail & Consumer Services
    Articles.DirectoryM.net | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © Interaction Media Group. All rights reserved.