All Topics > Advertising > Copywriting Secret 9: Make Your Claims Real > New Jersey >

Copywriting Secret 9: Make Your Claims Real Absecon NJ

How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.

Local Companies

J Richard Company
(609) 748-1832
Absecon, NJ

Parker and Partners
(609) 484-1859
132 New Jersey Ave
Absecon, NJ

Ironworks Advertising
(609) 484-1859
307 W Absecon Blvd
Absecon, NJ

Beacon Marketing Group
(609) 677-1776
707 White Horse Pike
Absecon, NJ

Idea Lab
(856) 642-0007
7 E Main St Ste 100
Moorestown, NJ

Testa Advertising
(973) 744-5406
179 Glenridge Ave
Montclair, NJ

Glassman Daniel Advertising Inc
(973) 575-3473
383 US Highway 46
Fairfield, NJ

Maher & Mignella Advertising
(856) 751-0333
Cherry Hill, NJ

Complex Service Inc
(201) 398-0033
278 Broadway
Elmwood Park, NJ

Levy Advertising Associates Inc
(201) 413-0800
8 Chopin Ct
Jersey City, NJ

Copywriting Secret 9: Make Your Claims Real

When you hear claims like:

Best Lawnmower in Australia

Absolute Lowest Prices In Existence

Leaves your hair cleaner than any other shampoo

Do you believe them?

Or is there a certain degree of doubt in your mind about their credibility? Or whether they are "hyped up"?

Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as:

SPECIFIC STATEMENTS

So.

Rather than saying "Our prices have been reduced", instead say, "Our prices have been reduced by 22% to prepare for our end of year stocktake."

Rather than saying "More than 20 varieties of Reebok shoes in stock", instead say, "More than 23 varieties of Reebok shoes in stock."

Rather than saying "Our staff are very experienced carpet cleaners", instead say, "Our team of 12 staff have a combined experience of cleaning carpets for 63 years."

Rather than saying "Used all over the world", instead say, "Used in over 46 countries."

Or rather than a cleaner saying "We clean your house thoroughly", why not list every single thing you do?

One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

Even KFC realises this.

No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10, or heaps, isn't it?

So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

Copyright: Copyright © 2007-2008 Scott Bywater

About the Author:

Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

Terry Scott Reed

610-929-3686
PO Box 13662
Reading, PA
www.terryscottreed.com

Read more about Copywriting Secret 9: Make Your Claims Real

- Copywriting Selling Secret #5: Irresistible Offers! Absecon NJ

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

- Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Absecon NJ
- Copywriting Secret #6: LVC Formula Absecon NJ
- Copywriting Secret 10: Why Originality Sucks! Absecon NJ
- Copywriting Selling Secret #2 - 12 Magic Words Absecon NJ
- Copywriting Secret 8: Long or Short Copy? Absecon NJ
- Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline Absecon NJ
- Copywriting Secret #4: Avoid This Common Mistake Absecon NJ
- Copywriting Secret #7: Hooking 'Em Back In! Absecon NJ
- Marketing and Copywriting Secrets That You Can Use To Profit from Your Articles Absecon NJ

- Copywriting Selling Secret #5: Irresistible Offers! Absecon NJ

Rate Article

Save to My Articles

Articles Insider

Advertising	Financial Services	Pets
Business Services	Food & Beverage	Real Estate
Career	Health	Retail & Consumer Services
Cars	Home Electronics	Software
Computer Hardware	Home Services	Technology
Construction	Industrial Goods & Services	Telecommunications
Education	Insurance	Transportation & Logistics
Engineering	Internet	Travel
Entertainment	Legal	Wedding
Family

Advertising	Engineering	Home Services	Retail & Consumer Services
Business Services	Entertainment	Industrial Goods & Services	Software
Career	Family	Insurance	Technology
Cars	Financial Services	Internet	Telecommunications
Computer Hardware	Food & Beverage	Legal	Transportation & Logistics
Construction	Health	Pets	Travel
Education	Home Electronics	Real Estate	Wedding

Searching...

Copywriting Secret 9: Make Your Claims Real Absecon NJ

Local Companies

Copywriting Secret 9: Make Your Claims Real

Featured Local Company