Copywriting Secret 9: Make Your Claims Real Denver CO

How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.

Local Companies

Tony Writes
303.988.6188
1210 S. Foothill Drive
Lakewood, CO

ECHO PAGES
303805-7344
7950 E. Prentice Ave.
Greenwood Village, CO

Upsource
(303) 830-0233
1600 Emerson St
Denver, CO

Barnhart Communications
(303) 626-7200
1819 Wazee St
Denver, CO

Peak Creative Media
(303) 295-3373
1801 California St
Denver, CO

Sukle Advertising & Design
(303) 964-9100
2430 W 32nd Ave
Denver, CO

New Maturity Media
(720) 932-0116
1860 Blake St
Denver, CO

Coplex Industries Inc
(303) 757-5667
1720 S Bellaire St
Denver, CO

Colorado Media Group
(303) 298-8015
600 17th St
Denver, CO

Brozena Schaller Menaker & Ripley Inc
(303) 294-9944
1401 17th St Ste 700
Denver, CO

When you hear claims like:

Best Lawnmower in Australia

Absolute Lowest Prices In Existence

Leaves your hair cleaner than any other shampoo

Do you believe them?

Or is there a certain degree of doubt in your mind about their credibility? Or whether they are "hyped up"?

Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as:

SPECIFIC STATEMENTS

So.

Rather than saying "Our prices have been reduced", instead say, "Our prices have been reduced by 22% to prepare for our end of year stocktake."

Rather than saying "More than 20 varieties of Reebok shoes in stock", instead say, "More than 23 varieties of Reebok shoes in stock."

Rather than saying "Our staff are very experienced carpet cleaners", instead say, "Our team of 12 staff have a combined experience of cleaning carpets for 63 years."

Rather than saying "Used all over the world", instead say, "Used in over 46 countries."

Or rather than a cleaner saying "We clean your house thoroughly", why not list every single thing you do?

One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

Even KFC realises this.

No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10, or heaps, isn't it?

So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

Copyright: Copyright c 2007-2008 Scott Bywater

About the Author:

Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

Tony Writes

303.988.6188
1210 S. Foothill Drive
Lakewood, CO
http://www.tonywrites.com

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