My Articles | About Us | Contact Us | Advertise With Us | Search   
 
SEARCH:
Quick Search Results

Searching...

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Copywriting Secret 9: Make Your Claims Real Iowa

How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.

Local Companies

PR Productions
(515) 278-0135
10861 Douglas Ave
Urbandale, IA
Art Board II
(515) 327-9214
4905 Cody Dr
West Des Moines, IA
Ecreative Group
(319) 334-5115
2349 Jamestown Ave
Independence, IA
Gracie Design
(515) 255-1506
Des Moines, IA
Dorff Kathy Freelance Writing
(515) 255-8735
Des Moines, IA
Henry Russell Bruce Inc
(563) 322-0577
201 W 2nd St Ste 720
Davenport, IA
Trilix Marketing Group
(515) 221-4900
4000 114th St
Urbandale, IA
Poulson Advertising
(712) 234-1200
1101 4th St
Sioux City, IA
Condon Mike Creative Communication Services
(515) 255-8800
138 5th St
West Des Moines, IA
Afi
(319) 235-5630
170 W Mullan Ave
Waterloo, IA

Copywriting Secret 9: Make Your Claims Real

When you hear claims like:

  • Best Lawnmower in Australia

  • Absolute Lowest Prices In Existence

  • Leaves your hair cleaner than any other shampoo

    Do you believe them?

    Or is there a certain degree of doubt in your mind about their credibility? Or whether they are "hyped up"?

    Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as:

    SPECIFIC STATEMENTS

    So.

    Rather than saying "Our prices have been reduced", instead say, "Our prices have been reduced by 22% to prepare for our end of year stocktake."

    Rather than saying "More than 20 varieties of Reebok shoes in stock", instead say, "More than 23 varieties of Reebok shoes in stock."

    Rather than saying "Our staff are very experienced carpet cleaners", instead say, "Our team of 12 staff have a combined experience of cleaning carpets for 63 years."

    Rather than saying "Used all over the world", instead say, "Used in over 46 countries."

    Or rather than a cleaner saying "We clean your house thoroughly", why not list every single thing you do?

    One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

    Even KFC realises this.

    No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10, or heaps, isn't it?

    So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

    Copyright: Copyright © 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

    • Featured National Company

    Paper-Check.Com, LLC.

    (866) 693-3348
    71 Stevenson Street
    San Francisco, CA
    www.papercheck.com/
    Read more about Copywriting Secret 9: Make Your Claims Real

    Regional Articles
    - Copywriting Secret 9: Make Your Claims Real Ames IA
    - Copywriting Secret 9: Make Your Claims Real Ankeny IA
    - Copywriting Secret 9: Make Your Claims Real Bettendorf IA
    - Copywriting Secret 9: Make Your Claims Real Burlington IA
    - Copywriting Secret 9: Make Your Claims Real Cedar Falls IA
    - Copywriting Secret 9: Make Your Claims Real Cedar Rapids IA
    - Copywriting Secret 9: Make Your Claims Real Clinton IA
    - Copywriting Secret 9: Make Your Claims Real Coralville IA
    - Copywriting Secret 9: Make Your Claims Real Council Bluffs IA
    - Copywriting Secret 9: Make Your Claims Real Davenport IA
    - Copywriting Secret 9: Make Your Claims Real Des Moines IA
    - Copywriting Secret 9: Make Your Claims Real Dubuque IA
    - Copywriting Secret 9: Make Your Claims Real Fort Dodge IA
    - Copywriting Secret 9: Make Your Claims Real Indianola IA
    - Copywriting Secret 9: Make Your Claims Real Iowa City IA
    - Copywriting Secret 9: Make Your Claims Real Marion IA
    - Copywriting Secret 9: Make Your Claims Real Marshalltown IA
    - Copywriting Secret 9: Make Your Claims Real Mason City IA
    - Copywriting Secret 9: Make Your Claims Real Muscatine IA
    - Copywriting Secret 9: Make Your Claims Real Oskaloosa IA
    - Copywriting Secret 9: Make Your Claims Real Ottumwa IA
    - Copywriting Secret 9: Make Your Claims Real Sioux City IA
    - Copywriting Secret 9: Make Your Claims Real Urbandale IA
    - Copywriting Secret 9: Make Your Claims Real Waterloo IA
    - Copywriting Secret 9: Make Your Claims Real West Des Moines IA
    Related Local Events
    Ambassador's Meeting
    Dates: 11/20/2008 - 11/20/2008
    Location: Pizza Ranch
    Orange City IA
    View Details
    Board of Directors
    Dates: 11/21/2008 - 11/21/2008
    Location: Cedar Rapids Chamber of Commerce
    Cedar Rapids IA
    View Details
    Chamber Coffee
    Dates: 11/21/2008 - 11/21/2008
    Location: Pizza Ranch
    Orange City IA
    View Details
    Charles City Craft Show
    Dates: 11/22/2008 - 11/23/2008
    Location: Moose Lodge
    Charles City IA
    View Details
    Charles City Craft Show
    Dates: 11/22/2008 - 11/23/2008
    Location: Moose Lodge
    Charles City IA
    View Details
    Rate Article
         
    Articles Insider
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Engineering Home Services Retail & Consumer Services
    Business Services Entertainment Industrial Goods & Services Software
    Career Family Insurance Technology
    Cars Financial Services Internet Telecommunications
    Computer Hardware Food & Beverage Legal Transportation & Logistics
    Construction Health Pets Travel
    Education Home Electronics Real Estate Wedding
    Articles.DirectoryM.net | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © Interaction Media Group. All rights reserved.