All Topics > Advertising > Copywriting Secret 9: Make Your Claims Real > Washington >

Copywriting Secret 9: Make Your Claims Real Seattle WA

How can you advertise your business in a way that your potential clients will believe? Most advertisers make the mistake of making claims that no one in their right mind will ever believe... and in doing so, they are throwing away their advertising budget. Read on as Scott examines how to make your advertising more effective.

Local Companies

Tony Leininger, Ltd.
206-683-8460
Seattle, WA

Jones Advertising Inc
(206) 691-3124
603 Stewart St Ste 915
Seattle, WA

Cohen Dwyer Advertising
(206) 270-8667
1200 Westlake Ave N
Seattle, WA

Carey Keller Anderson
(206) 448-9274
414 Olive Way Ste 100
Seattle, WA

Eastham Hinton & Simpson
(206) 443-3300
2013 4th Ave
Seattle, WA

Cain Creative
(206) 721-9900
Seattle, WA

Ads Inc
(206) 441-1004
303 Battery St
Seattle, WA

Brandhammer
(206) 443-3300
2013 4th Ave Ste 400
Seattle, WA

Gcdirect Marketing
(206) 262-1999
911 Western Ave
Seattle, WA

Rich Marketing
(206) 284-8900
3042 W Viewmont Way W
Seattle, WA

Copywriting Secret 9: Make Your Claims Real

When you hear claims like:

Best Lawnmower in Australia

Absolute Lowest Prices In Existence

Leaves your hair cleaner than any other shampoo

Do you believe them?

Or is there a certain degree of doubt in your mind about their credibility? Or whether they are "hyped up"?

Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as:

SPECIFIC STATEMENTS

So.

Rather than saying "Our prices have been reduced", instead say, "Our prices have been reduced by 22% to prepare for our end of year stocktake."

Rather than saying "More than 20 varieties of Reebok shoes in stock", instead say, "More than 23 varieties of Reebok shoes in stock."

Rather than saying "Our staff are very experienced carpet cleaners", instead say, "Our team of 12 staff have a combined experience of cleaning carpets for 63 years."

Rather than saying "Used all over the world", instead say, "Used in over 46 countries."

Or rather than a cleaner saying "We clean your house thoroughly", why not list every single thing you do?

One more thing... When you give people a specific number, they tend to believe it must be true. So don't use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.

Even KFC realises this.

No. They don't have 10 herbs and spices on their special chicken. They have 11. That's a heck of a lot more believable than 10, or heaps, isn't it?

So take a moment now and think about how you can apply what you've learnt and be more specific in your advertising.

Copyright: Copyright © 2007-2008 Scott Bywater

About the Author:

Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

Tony Leininger, Ltd.

206-683-8460
Seattle, WA
www.tonyleininger.com

Read more about Copywriting Secret 9: Make Your Claims Real

- Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Seattle WA

If you're in Australia and have had your television turned on the last couple of nights, you would have noticed Kyle Sandilands, together with Mark Holden and Marcia Hines, gracing the stage. One thing you'll notice about Kyle and Marcia, is they are very, very, very different...

- Copywriting Selling Secret #1 - A Simple Formula For Writing A Compelling Headline Seattle WA
- Copywriting Selling Secret #2 - 12 Magic Words Seattle WA
- Copywriting Secret 8: Long or Short Copy? Seattle WA
- Copywriting Secret #7: Hooking 'Em Back In! Seattle WA
- Copywriting Selling Secret #5: Irresistible Offers! Seattle WA
- Marketing and Copywriting Secrets That You Can Use To Profit from Your Articles Seattle WA
- Copywriting Secret 10: Why Originality Sucks! Seattle WA
- Copywriting Secret #6: LVC Formula Seattle WA
- Copywriting Secret #4: Avoid This Common Mistake Seattle WA

- Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Seattle WA

Rate Article

Save to My Articles

Articles Insider

Advertising	Financial Services	Pets
Business Services	Food & Beverage	Real Estate
Career	Health	Retail & Consumer Services
Cars	Home Electronics	Software
Computer Hardware	Home Services	Technology
Construction	Industrial Goods & Services	Telecommunications
Education	Insurance	Transportation & Logistics
Engineering	Internet	Travel
Entertainment	Legal	Wedding
Family

Advertising	Engineering	Home Services	Retail & Consumer Services
Business Services	Entertainment	Industrial Goods & Services	Software
Career	Family	Insurance	Technology
Cars	Financial Services	Internet	Telecommunications
Computer Hardware	Food & Beverage	Legal	Transportation & Logistics
Construction	Health	Pets	Travel
Education	Home Electronics	Real Estate	Wedding

Searching...

Copywriting Secret 9: Make Your Claims Real Seattle WA

Local Companies

Copywriting Secret 9: Make Your Claims Real

Featured Local Company