My Articles | About Us | Contact Us | Advertise With Us | Search   
 
SEARCH:
Quick Search Results

Searching...

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Georgia

If you're in Australia and have had your television turned on the last couple of nights, you would have noticed Kyle Sandilands, together with Mark Holden and Marcia Hines, gracing the stage. One thing you'll notice about Kyle and Marcia, is they are very, very, very different...

Local Companies

Ad Express Inc
(404) 872-0004
1734 Inverness Ave NE
Atlanta, GA
Albaum & Partners
(404) 531-6997
Atlanta, GA
Young & Dasher Media
(912) 525-2180
24 Drayton St
Savannah, GA
Prime Point Media
(678) 966-0100
680 Engineering Dr Ste 170
Norcross, GA
McRae Communications
(770) 460-7277
107 E Stonewall Ave
Atlanta, GA
Agility Marketing Services
(770) 569-9419
3730 Newport Bay Dr
Alpharetta, GA
Adsmith
(706) 543-5555
680 S Milledge Ave
Athens, GA
Beeper McG the
(706) 860-5455
4212 Green Ivy Cir
Augusta, GA
La Vox Radio
(706) 259-3080
PO Box 6368
Dalton, GA
Designation Advertising and Design
(912) 355-8015
450 Mall Blvd Ste A2
Savannah, GA

Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common

If you're in Australia and have had your television turned on the last couple of nights, you would have noticed Kyle Sandilands, together with Mark Holden and Marcia Hines, gracing the stage.

One thing you'll notice about Kyle and Marcia, is they are very, very, very different.

And there is sure to be some fireworks along the way!

However, they are still motivated, just like everyone else in the human (and I suspect, animal) population, by 2 common drivers.

  • The desire to avoid pain, and,
  • The desire to move towards pleasure

    So how does this apply to copywriting, and creating killer ads?

    Simple really.

    Decades of scientific research clearly shows people will do more to avoid pain than they will to gain pleasure.

    What this means to you when selling your product or service, is you need to make people very, very, very aware of why not having your product is causing pain.

    In short, bring up the PROBLEM, it is causing.

    Here's an example of how I would start a weight loss advertisement for women...

    -------------------------------------

    Don't you hate it? The feeling of putting on your summer clothes after 6 months of keeping warm over winter, and they don't fit? It feels uncomfortable to go to the beach when you don't look your best, doesn't it.

    It's natural to put weight on over winter. It's a time for hibernating. However, when summer comes around, the last thing you want to see when you jump into your bikini, is cellulite.

    Well, it doesn't have to be this way. There is a solution. With the new XYZ diet and just 5 minutes of exercise a day, you'll be shedding weight in no time.

    Here's how it works. (etc. etc. etc.)

    -------------------------------------

    Notice the formula.

    Step 1: Identify the problem

    Step 2: Aggravate the problem

    Step 3: Provide the solution

    Who else could use this formula?

    1) A bookkeeper could use it when sending mail to small business owners who do their own finances. (Don't you hate tax time?)

    2) A home alarm company could use this approach to talk about the problems of burglaries, statistics of break-ins, etc. in the area.

    3) A travel agency who sells holidays to Hawaii could talk about how tough it is to be slogging it out, the problem of working 50 hour weeks, week in and week out, before referring to what a joy it is to be in Hawaii.

    That's all for now,

    Scott Bywater

    Copyright: Copyright © 2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

    • Featured National Company

    Write Inspiration

    4698558959
    6101 Long Prairie Rd., Suite 744-131
    Flower Mound, TX
    http://www.writeinspiration.com
    Read more about Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common

    Regional Articles
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Acworth GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Albany GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Alpharetta GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Americus GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Athens GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Atlanta GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Augusta GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Austell GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Baxley GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Blairsville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Brunswick GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Buford GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Calhoun GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Canton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Carrollton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Cartersville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Cedartown GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Chatsworth GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Columbus GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Conyers GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Cordele GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Covington GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Cumming GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Dacula GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Dahlonega GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Dallas GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Dalton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Dawsonville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Decatur GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Douglas GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Douglasville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Dublin GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Duluth GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Eatonton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Elberton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Ellenwood GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Ellijay GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Evans GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Fairburn GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Fayetteville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Fitzgerald GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Flowery Branch GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Forest Park GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Fort Benning GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Fort Valley GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Gainesville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Griffin GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Grovetown GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Hartwell GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Hephzibah GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Hinesville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Jesup GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Jonesboro GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Kennesaw GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Kingsland GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common La Fayette GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Lagrange GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Lawrenceville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Lilburn GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Lithia Springs GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Lithonia GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Loganville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Mableton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Macon GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Marietta GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Mcdonough GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Milledgeville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Monroe GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Morrow GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Moultrie GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Newnan GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Norcross GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Peachtree City GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Powder Springs GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Ringgold GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Riverdale GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Rockmart GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Rome GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Rossville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Roswell GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Saint Simons Island GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Savannah GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Sharpsburg GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Smyrna GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Snellville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Statesboro GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Stockbridge GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Stone Mountain GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Suwanee GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Thomaston GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Thomasville GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Thomson GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Tifton GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Toccoa GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Tucker GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Valdosta GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Vidalia GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Villa Rica GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Warner Robins GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Waycross GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Winder GA
    - Copywriting Selling Secret 12: What the Australian Idol Judges Have In Common Woodstock GA
    Related Local Events
    Funds World India
    Dates: 12/8/2008 - 12/11/2008
    Location: JW Marriot Las Vegas
    Atlanta GA
    View Details
    ART ROCKS AFTER WORK SOCIAL
    Dates: 11/21/2008 - 11/21/2008
    Location: Jacqueline Casey Hudgens Center for the Arts
    Duluth GA
    View Details
    The Franchise & Business Opportunity Expo
    Dates: 10/11/2008 - 10/12/2008
    Location: Georgia International Convention Center
    College Park GA
    View Details
    2008 HRLF Blockbuster Event
    Dates: 9/26/2008 - 9/26/2008
    Location: InterContinental Hotel Buckhead
    Atlanta GA
    View Details
    BioPharm America 2008
    Dates: 9/9/2008 - 9/10/2008
    Location: Grand Hyatt Atlanta Buckhead
    Atlanta GA
    View Details
    Rate Article
         
    Articles Insider
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Engineering Home Services Retail & Consumer Services
    Business Services Entertainment Industrial Goods & Services Software
    Career Family Insurance Technology
    Cars Financial Services Internet Telecommunications
    Computer Hardware Food & Beverage Legal Transportation & Logistics
    Construction Health Pets Travel
    Education Home Electronics Real Estate Wedding
    Articles.DirectoryM.net | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © Interaction Media Group. All rights reserved.