Copywriting Selling Secret #5: Irresistible Offers! Alamo TX

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

Local Companies

American Marketing Group
(956) 781-5558
823 Main St
Alamo, TX
Media Centric Llc
(512) 371-7726
3402 Kerbey Ln
Austin, TX
Sullivan Sales Promotion Advertising
(210) 764-8833
3903 Heights Way
San Antonio, TX
Nationwide Advertising Service
(210) 490-1662
85 NE Loop 410
San Antonio, TX
Rammark Services
(713) 524-8890
4200 S Shepherd Dr
Houston, TX
Great Texas Sports Inc
(512) 335-8402
11602 Jollyville Rd
Austin, TX
H C & B
(512) 320-8511
701 Brazos St
Austin, TX
On-Target Marketing Inc
(281) 444-4777
13135 Champions Dr Ste 208
Houston, TX
Advertise Anything
(830) 778-2255
501 W Cantu Rd
Del Rio, TX
Rudkin Productions
(830) 249-1744
1414 E Blanco Rd Ste 8
Boerne, TX

Copywriting Selling Secret #5: Irresistible Offers!

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

  • Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

  • Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

  • Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

    Get the idea?

    2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples:

  • Anyone who says there's no such thing as a Free Lunch hasn't read this letter

  • Free Ice Cream. simply present this offer in our store before (date) to collect yours

  • Free Haircut to introduce you to our new salon

    Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in

    Copywriting Selling Secret # 6

    So pay careful attention to the next article, because once you "really get" this principle it could change your business life.

    Copyright: Copyright © 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured National Company

    PZR Services

    781 581 7131
    32 Crescent Street
    Swampscott, MA
    http://PZRservices.com

    Rate Article
         
    Articles Insider

    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

    Topics:
    Advertising Engineering Home Services Retail & Consumer Services
    Business Services Entertainment Industrial Goods & Services Software
    Career Family Insurance Technology
    Cars Financial Services Internet Telecommunications
    Computer Hardware Food & Beverage Legal Transportation & Logistics
    Construction Health Pets Travel
    Education Home Electronics Real Estate Wedding