Copywriting Selling Secret #5: Irresistible Offers! Altamonte Springs FL

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

Local Companies

Susan Greene
407-578-5528
Available upon request
Orlando, FL
Automated Merchant Systems Inc
(407) 331-7751
600 Northlake Blvd
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978 Douglas Ave Ste 100
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Advertising Premiums & Incentives
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World Advertising of Florida
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Corporate Image Bureau
(407) 774-1529
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Technical Communications Group
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403 Barclay Ave
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Copywriting Selling Secret #5: Irresistible Offers!

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

  • Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

  • Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

  • Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

    Get the idea?

    2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples:

  • Anyone who says there's no such thing as a Free Lunch hasn't read this letter

  • Free Ice Cream. simply present this offer in our store before (date) to collect yours

  • Free Haircut to introduce you to our new salon

    Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in

    Copywriting Selling Secret # 6

    So pay careful attention to the next article, because once you "really get" this principle it could change your business life.

    Copyright: Copyright © 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Susan Greene

    Freelance copywriter specializing in writing websites and brochures.

    407-578-5528
    Available upon request
    Orlando, FL
    www.SusanGreeneCopywriter.com

    I have nearly 20 years experience as a professional copywriter. I specialize in writing websites and am killed in search engine optimization (SEO) strategies.

    In addition to websites, I write brochures, ads, press releases, technical articles and video scripts.

    I'm based in Orlando, Florida but work with clients all over the world.

    Susan Greene Copywriter

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