Copywriting Selling Secret #5: Irresistible Offers! Bell CA

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

Local Companies

Brock Communications, Inc.
562 760 1730
2347 Heather Avenue
Long Beach, CA
Justin Company
(916) 497-0136
1130 Robertson Way
Sacramento, CA
Advertising Consortium
(310) 287-2222
10536 Culver Blvd
Culver City, CA
I G W Advertising
(626) 397-9910
44 S Mentor Ave
Pasadena, CA
Gabriela Enterprises
(951) 302-2256
Temecula, CA
New & Improved Media
(310) 319-9721
Santa Monica, CA
Estudio Ramaon
(213) 381-2745
1605 W Olympic Blvd
Los Angeles, CA
Hoodoo Design
(619) 668-1473
8140 La Mesa Blvd
La Mesa, CA
Charles Looney Advertising
(559) 222-4868
135 W Shaw Ave
Fresno, CA
Triad Media Works Co
(818) 291-9930
315 Arden Ave
Glendale, CA

Copywriting Selling Secret #5: Irresistible Offers!

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

  • Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

  • Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

  • Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

    Get the idea?

    2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples:

  • Anyone who says there's no such thing as a Free Lunch hasn't read this letter

  • Free Ice Cream. simply present this offer in our store before (date) to collect yours

  • Free Haircut to introduce you to our new salon

    Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in

    Copywriting Selling Secret # 6

    So pay careful attention to the next article, because once you "really get" this principle it could change your business life.

    Copyright: Copyright © 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Brock Communications, Inc.

    562 760 1730
    2347 Heather Avenue
    Long Beach, CA
    www.brockcommunications.com

    Related Local Events
    Rise N' Shine Networking
    Dates: 11/25/2008 - 11/25/2008
    Location: Fox Restaurant
    Downey CA
    View Details

    Downey City Council Meeting
    Dates: 11/25/2008 - 11/25/2008
    Location: Council Chambers
    Downey CA
    View Details

    Holiday Lane Sponsor Appreciation Lunch
    Dates: 11/20/2008 - 11/20/2008
    Location: Rio Hono Event Center
    Downey CA
    View Details

    Ambassadors Committee
    Dates: 11/19/2008 - 11/19/2008
    Location: Downey Chamber of Commerce
    Downey CA
    View Details

    Board of Directors
    Dates: 11/17/2008 - 11/17/2008
    Location: Downey Chamber of Commerce
    Downey CA
    View Details
    Rate Article
         
    Articles Insider

    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

    Topics:
    Advertising Engineering Home Services Retail & Consumer Services
    Business Services Entertainment Industrial Goods & Services Software
    Career Family Insurance Technology
    Cars Financial Services Internet Telecommunications
    Computer Hardware Food & Beverage Legal Transportation & Logistics
    Construction Health Pets Travel
    Education Home Electronics Real Estate Wedding