My Articles | About Us | Contact Us | Advertise With Us | Search   
 
SEARCH:
Quick Search Results

Searching...

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Copywriting Selling Secret #5: Irresistible Offers! Buffalo Grove IL

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

Local Companies

Image Promotions Inc
(847) 419-9660
711 Aberdeen Ln
Buffalo Grove, IL
L M G Communications Inc
(847) 808-9575
710 Alsace Cir
Buffalo Grove, IL
Epix
(847) 465-1818
381 Lexington Dr
Buffalo Grove, IL
Solarz Advertising
(847) 537-2600
100 Lexington Dr Ste 150
Buffalo Grove, IL
Link Freeman Advertising Inc
(630) 990-7768
600 Hunter Dr Ste 306
Hinsdale, IL
Unicorn Marketing Group Inc
(708) 345-4900
2875 S 25th Ave
Bridgeview, IL
Eye
(847) 729-6240
2550 Compass Rd
Glenview, IL
Food Beat Inc
(630) 690-8790
300 S Carlton St
Wheaton, IL
Cygnet Midwest
(630) 527-0900
1701 Quincy Ave Ste 24
Naperville, IL
Get Logo'd
(618) 377-7876
Bethalto, IL

Copywriting Selling Secret #5: Irresistible Offers!

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

  • Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

  • Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

  • Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

    Get the idea?

    2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples:

  • Anyone who says there's no such thing as a Free Lunch hasn't read this letter

  • Free Ice Cream. simply present this offer in our store before (date) to collect yours

  • Free Haircut to introduce you to our new salon

    Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in

    Copywriting Selling Secret # 6

    So pay careful attention to the next article, because once you "really get" this principle it could change your business life.

    Copyright: Copyright © 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

    • Featured Local Company

    Thom Pharmakis

    Interactive, email marketing, Web site content creation. Clients: Kelloggs, UBS, Lands' End, Peet's Coffee.

    414-270-9821
    1041 E. Knapp Street #809
    Milwaukee, WI
    http://www.thompharmakis.com/

    The long-running email marketing campaign I created for landsend.com earned the admiration of NEWSWEEK magazine for turning customers into "virtual penpals." (It also produced some of the highest open rates and click-thru rates in the industry.)

    As a writer, my passion is narrative marketing — deep branding through storytelling. Ideas, not just words.

    When a person buys a product, they are really buying a story about themselves. Are you the savvy sort who knows the value of a dollar? A committed citizen concerned with the environment? Or that discerning person of taste who embraces all the finest things in life?

    My particular specialty is developing compelling features and editorials (mainly for interactive media) as a means of projecting a brand's personality and values while drawing readers into the world of the brand by simple dint of being just plain entertaining.

    Learn more and see samples at http://www.thompharmakis.com


    – Learn more and see samples at my Web site
    Read more about Copywriting Selling Secret #5: Irresistible Offers!

    Related Local Events
    Advanced Copywriting Seminar
    Dates: 12/4/2008 - 12/5/2008
    Location: Allerton Hotel
    Chicago IL
    View Details
    Advanced Copywriting Seminar - Chicago, IL - Dec
    Dates: 12/4/2008 - 12/5/2008
    Location: Allerton Hotel
    Chicago IL
    View Details
    NACS Expo
    Dates: 10/4/2008 - 10/7/2008
    Location: McCormick Place
    Chicago IL
    View Details
    Rate Article
         
    Articles Insider
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Engineering Home Services Retail & Consumer Services
    Business Services Entertainment Industrial Goods & Services Software
    Career Family Insurance Technology
    Cars Financial Services Internet Telecommunications
    Computer Hardware Food & Beverage Legal Transportation & Logistics
    Construction Health Pets Travel
    Education Home Electronics Real Estate Wedding
    Articles.DirectoryM.net | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © Interaction Media Group. All rights reserved.