Copywriting Selling Secret #5: Irresistible Offers! Milwaukee WI

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

Get the idea?

2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples:

Anyone who says there's no such thing as a Free Lunch hasn't read this letter

Free Ice Cream. simply present this offer in our store before (date) to collect yours

Free Haircut to introduce you to our new salon

Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in

Copywriting Selling Secret # 6

So pay careful attention to the next article, because once you "really get" this principle it could change your business life.

Copyright: Copyright c 2007-2008 Scott Bywater

About the Author:

Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au

Article Source: thePhantomWriters Article Submission Service

Thom Pharmakis

Interactive, email marketing, Web site content creation. Clients: Kelloggs, UBS, Lands' End, Peet's Coffee.

414-270-9821
1041 E. Knapp Street #809
Milwaukee, WI
http://www.thompharmakis.com/

The long-running email marketing campaign I created for landsend.com earned the admiration of NEWSWEEK magazine for turning customers into "virtual penpals." (It also produced some of the highest open rates and click-thru rates in the industry.)

As a writer, my passion is narrative marketing — deep branding through storytelling. Ideas, not just words.

When a person buys a product, they are really buying a story about themselves. Are you the savvy sort who knows the value of a dollar? A committed citizen concerned with the environment? Or that discerning person of taste who embraces all the finest things in life?

My particular specialty is developing compelling features and editorials (mainly for interactive media) as a means of projecting a brand's personality and values while drawing readers into the world of the brand by simple dint of being just plain entertaining.

Learn more and see samples at http://www.thompharmakis.com


– Learn more and see samples at my Web site