Copywriting Selling Secret #5: Irresistible Offers! San Francisco CA

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

Local Companies

Niels Teunis and Associates
(415) 508-6894
138 Alpine Terrace
San Francisco, CA
SPARK
(415) 377-6176
San Francisco, CA
Charles Fracchia
(415) 267-6505
2881 Jackson St.
San Francisco, CA
Paper-Check.com, LLC
(415) 655-6750
71 Stevenson St., 4th Flr.
San Francisco, CA
Paper-Check.Com, LLC.
(866) 693-3348
71 Stevenson Street
San Francisco, CA
Hoffman Lewis
(415) 434-8500
1725 Montgomery St Fl 3
San Francisco, CA
Venables Bell & Partners Llc
(415) 288-3301
717 California St
San Francisco, CA
Palmer Advertising
(415) 771-2327
466 Geary St Ste 301
San Francisco, CA
Dine
(415) 864-8200
1501 Mariposa St
San Francisco, CA
Senareider
(415) 288-0620
340 Pine St Ste 503
San Francisco, CA

Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because...

FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

But why is a powerful offer so important?

Listen: People will only give your ad a few seconds. If you're lucky enough to catch them with a strong headline, then they'll read your ad, but if they get to the end of it and there's not a dynamite offer to knock their socks off, they'll turn over to the next page, and your opportunity is gone, FOREVER.

You need to apply offers differently based on the type of business you operate.

1. A service business with a high-value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here's some examples:

  • Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You've Got (solicitor)

  • Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

  • Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You To Take Their Money (copywriter)

    Get the idea?

    2. A business which has products which customers keep buying over and over again (e.g. ice cream shop, grocer, restaurant, hairdresser, etc) would approach things a little differently. Here's some examples:

  • Anyone who says there's no such thing as a Free Lunch hasn't read this letter

  • Free Ice Cream. simply present this offer in our store before (date) to collect yours

  • Free Haircut to introduce you to our new salon

    Now you may well wonder, how can I make any money by giving everything away for FREE, Which is the exact question I am going to answer in

    Copywriting Selling Secret # 6

    So pay careful attention to the next article, because once you "really get" this principle it could change your business life.

    Copyright: Copyright c 2007-2008 Scott Bywater

    About the Author:
    Scott Bywater is well known for getting results as a professional direct mail copywriter. And also the author of Cash-Flow Advertising. To get a free subscription to his "Copywriting Selling Secrets" newsletter where you'll discover the truth about why most ads and sales letters don't work (And how to make yours different) scamper over to his web site at http://www.copywritingthatsells.com.au


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Niels Teunis and Associates

    Writing to make your case!

    (415) 508-6894
    138 Alpine Terrace
    San Francisco, CA
    http://nielsteunis.com

    When you need
    A clear presentation of your ideas, concepts and products

    And all you have
    is a kernel of an idea
    scattered notes,
    possibly in a shoebox
    random email exchanges
    a head full of ideas

    I will
    Formulate the central message
    Gather your material
    Conduct research
    Write a compelling argument
    that sells your idea

    and produce
    a white paper
    case study
    presentation

    So you can
    Send your message
    Tell your Story
    Sell your Products and Ideas