Whether you need to attract potential sponsors, create buzz on YouTube, or simply document an event, here are a few companies planners turn to for all forms of digital media.
When Leah Wilson, a project coordinator at marketing and communications company VisionCo., needs a videographer for an event, she looks to Oreon Mounter of Moment Communications. Mounter recently shot NYC & Company’s Toronto office launch and a Corby’s Jameson whiskey promotional party for VisionCo. “Moment Communications is very reliable, and they’re a small company, too, which is nice,” says Wilson, who uses videos for internal records and also makes them available to clients. Other services that Mounter offers include developing concepts and making videos for Web sites; his client list includes Heineken, Molson Breweries, and Ford.Deloitte marketing specialist Lyndsay Mick hired Cory Meli at Serendipity Film & Video Production to shoot Canada’s 50 Best Managed Companies’ annual award gala and symposium for Deloitte’s archives and future promotions. Meli created a marketing video to raise awareness of the Best Managed award program through DVD mailers and the Internet. “Cory is very creative, and he quickly understands our needs and our brand,” Mick says. Serendipity’s other services include making commemorative and client-appreciation DVDs, copywriting, photography, and casting for marketing videos.
For the Royal Ontario Museum’s annual “Fact? or Fiction?” fund-raiser, museum development officer Kirsten Kamper hired Acme Pictures to document the event and package it for promotional purposes. “[Acme Pictures] interviewed guests at the event and then made a three-minute reel that includes our sponsors’ logos,” says Kamper, who put the video on the ROM’s Web site. “The video helps encourage more sponsors to sign on and facilitates ticket sales.” Acme Pictures—whose clients include Nokia and Loblaws—can also create corporate communications videos, company profiles, and video news releases.
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Author: Susan O'Neill