Create the Best Video Podcast for Your Business: 5 Tips Los Angeles CA

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Originally published at Internet.com

Anyone can create a video podcast, but creating one that effectively communicates your brand and pulls in viewers is the real challenge. We spoke to an industry veteran to find out what makes an outstanding video podcast.

Mark Lassoff

The vice president of media and marketing for Austin, Texas-based NLI Media Group, Mark Lassoff has worked on "too many [video podcasts] to count." NLI works with national and local companies that are trying to build an online presence, and one of the tools it uses frequently is video podcasting.

Lassoff finds that video podcasts are an especially effective tool to promote brands to a younger demographic. He offered Web Video Universe readers these five tips for creating a standout video podcast. 1. Keep Production Quality High
Viewers shouldn't be turned off before they even hear what you have to say. Cheap equipment and poor lighting makes your brand look cheap, said Lassoff. Use professional video equipment or your podcast could hurt more than it helps.

2. Write for Multi-Taskers
Podcast viewers are likely to be doing something else while your video plays, such as working on a spreadsheet or browsing a Web site. Write the script for your video podcast as though it were an audio podcast: don't count on the visuals to sell your message, because your audience might not be looking.

3. Keep it Short
The modern audience has a seven-minute attention span, said Lassoff, since that's the length of time between television commercials. Keep your work around that time or shorter.

4. Keep it Interesting
You need to earn your viewers' attention by giving them something useful. Think from their point of view and deliver content that they can profit from.

5. Pay Attention to Successful Podcasts
Watch what others do right and learn from their success. Especially pay attention to the pacing of good podcasts, since that's a subtle skill that can be hard to get right. Lassoff recommends watching the Colbert Report podcast (which is well edited-down from the full show), CNN's In Case You Missed It, Viral Sandwich, Rocketboom, and videos from Make magazine.

Invest the time to do it right, because video podcast viewing is only going to grow from here.

"I think video podcasting is going to be the TV of the future," said Lassoff. "I think what we're seeing are narrower and narrower slices of demographics looking at podcasts that are created just for them."