Difference Between Advertising and PR Chapel Hill NC

Publicity is great when you get it, because the public is more likely to believe a newspaper article or news story than an advertisement - but the catch is that publicity offers no guarantees. For example, Barry's Bagels could gain positive publicity by sponsoring a free bagel making class next Saturday, but coverage of the event could easily be overshadowed if there's an earthquake in New Jersey the same day. Alternately, Barry could pay for a TV campaign. He would definitely get his name out, but he wouldn't necessarily have an edge over all the other bagel producers on the supermarket shelves.

Though they take different approaches to publicity and marketing, PR and advertising have been collaborating for at least 80 years. In fact, in 1919, N.W. Ayer and Son became the first advertising agency to open its own PR department. Today most major advertising agencies have PR divisions. By creating product awareness, PR often lays the foundation for advertising. It can also draw attention to existing advertising. Many advertisers believe that it makes no sense to spend money on advertising unless a company has established credibility and name recognition with PR. Today many advertisers create integrated marketing programs that combine traditional advertising, sales promotion, interactive ads, direct marketing, and other tools.

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