Entering the Billboard Business Boston MA

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Flipping single family homes is a thing of the past, and it’s time to examine other real-estate oriented options for more fertile territory. One area that is often overlooked is outdoor billboard media—basically big signs that advertise located on highways and roads. These old, giant players in the advertising world are suddenly becoming the darlings of media buyers the world over and creating some exciting opportunities for aggressive individuals who are willing to play.

Getting licenses

To enter the billboard business, you only need a few pieces of equipment, and they are all relatively inexpensive. The first is a license from the state or city you are going to look for locations in. Many states and cities do not require such licenses. In those that do, the cost is nominal, maybe $200 per year. You can find out if the state you are in requires such a license by contacting the department of transportation or by inquiring at city hall. Normally, the requirements for a license are not difficult—there is no testing. You may need a bond, but that is readily attainable from your insurance company, and the face value is marginal.

The tools of the trade

The other pieces of equipment you will need are the sign ordinance, the zoning maps, a tape measure and a “roller wheel” measuring device that allows you to measure long distances on foot. All of these parts together should cost under $100, and will last for years. Of course, you will also need a car to get around town.