Entering the Billboard Business Columbus OH

Billboards have become more and more attractive to media buyers as a lucrative advertising venture. Here, we'll discuss the equipment you need to enter the booming billboard business, including information on prices.

Local Companies

Matrix Media Services
(614) 228-2200
463 E Town St
Columbus, OH
Clear Channel Outdoor
(614) 276-9781
770 Harrison Dr
Columbus, OH
Mediamaxtv
(614) 456-2851
107 S High St
Columbus, OH
Matrix Media Services Inc
(614) 228-6241
463 E Town St
Columbus, OH
American Outdoor Advertising Co Llc
(614) 451-3772
2786 Elginfield Rd
Columbus, OH
Metro Regional Transit Authority
(330) 762-7267
416 Kenmore Blvd
Akron, OH
Lamar Outdoor Advertising Co
(937) 228-9143
112 Grimes St
Dayton, OH
Ottawa-Glandorf Rotary Club
(419) 523-5735
Ottawa, OH
Clear Channel Outdoor
(216) 676-4321
12222 Plaza Dr
Cleveland, OH
Kosta Outdoor Advertising
(330) 638-3555
178 N Colonial Dr
Cortland, OH

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Flipping single family homes is a thing of the past, and it’s time to examine other real-estate oriented options for more fertile territory. One area that is often overlooked is outdoor billboard media—basically big signs that advertise located on highways and roads. These old, giant players in the advertising world are suddenly becoming the darlings of media buyers the world over and creating some exciting opportunities for aggressive individuals who are willing to play.

Getting licenses

To enter the billboard business, you only need a few pieces of equipment, and they are all relatively inexpensive. The first is a license from the state or city you are going to look for locations in. Many states and cities do not require such licenses. In those that do, the cost is nominal, maybe $200 per year. You can find out if the state you are in requires such a license by contacting the department of transportation or by inquiring at city hall. Normally, the requirements for a license are not difficult—there is no testing. You may need a bond, but that is readily attainable from your insurance company, and the face value is marginal.

The tools of the trade

The other pieces of equipment you will need are the sign ordinance, the zoning maps, a tape measure and a “roller wheel” measuring device that allows you to measure long distances on foot. All of these parts together should cost under $100, and will last for years. Of course, you will also need a car to get around town.

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Author: Frank Rolfe
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