A budget is often the first and last item considered when creating a one-of-a-kind event. Recently, though, event production companies, corporate and independent planners, and other industry professionals have stepped out of the proverbial box and into a wonderland of creative options to keep expenses in line and still deliver the wow factor.
CREATIVE USE OF COLOR. Creating a cohesive event atmosphere that is not only pleasing to the eye but also to the budget can be achieved by keeping all of your decor one color, thereby immediately giving ambience without extraneous elements. Everyone is familiar with the ever-popular "white party" concept that took the industry by storm a few years ago, but don't forget about the myriad of other hues, shades, and variations of color that are readily available in flowers, linens, lighting techniques, and even with clever catering choices.
Tara Liaschenko of Link Event Professionals in St. Petersburg suggests asking attendees to wear a signature shade for a special event. She points out that many partygoers are delighted to become involved in the overall theme of an event and doing so also easily makes them part of the decor.Often, elaborate (i.e., expensive) decor can take a backseat to creative (i.e., cheaper) use of color for events.
"When creating drama, color is your best friend," says Ian Prosser of Botanica International Design Studio in Tampa.
Another color route to take is featuring a mixture of colors, often as many as five, with unique shades that lend themselves to creating a specific sense or emotional response-such as a "Hot Summer Nights"-themed event with red, orange, yellow, and pops of white. This option allows guests to walk into the space and immediately feel as if they have been transported into a new and distinct place-and that's not even considering any music or entertainment.
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Author: Channing Muller