Event and Product Promotion Los Angeles CA

In the constantly changing world of public relations, promoters frequently take advantage of unexpected and outrageous tactics to generate publicity. Here you'll find professional PR advice to gain insight into what works—and what doesn't—when it comes to effectively promoting new products and events.

Local Companies

BrandDNAinc
323-465-5909
1617 Cosmo Suite 408
Los Angeles, CA
Barnett Ellman PR
(323) 937-1351
8484 Wilshire Blvd
Beverly Hills, CA
A Tyler Barnett PR
(323) 937-1951
8484 Wilshire Blvd
Beverly Hills, CA
Much and House PR
(323) 965-0852
8075 W. Third St.
Los Angeles, CA
XTS Global
323-545-6767
8075 West Third Street Suite 303
Los Angeles, CA
Children Of Light Music Entertainment
323.404.1616
639 W 121st Street
Los Angeles, CA
JKPR
(323) 650-8859
1030 N Orange Grove Ave
West Hollywood, CA
New Venture Pr
(323) 851-6877
7528 Norton Ave
West Hollywood, CA
Bullfrog & Baum
(323) 651-1380
1275 N Harper Ave
West Hollywood, CA
Spinshoppe Public Relations
(310) 858-2223
7811 W Sunset Blvd
West Hollywood, CA

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In the constantly changing world of public relations, promos for the most successful product launches and events frequently take advantage of unexpected—and sometimes a bit outrageous—promotional tactics to generate publicity. Of course, different approaches yield different results, and some are far more successful than others. We checked in with several PR pros from across the state to gain insight into what works—and what doesn't—when it comes to effectively promoting new products and events. A common theme? It's all about the experience, especially with product launches. And never underestimate the power of thinking (and acting) creatively.To promote the Orlando International Fringe Festival, Push, an integrated marketing and public relations firm based in Orlando, produced a quirky "Signs for Fringe" campaign that had people visit statewide events, such as the Florida State Fair, holding signs that promoted "their commitment to 100 percent uninjured, uncensored theater," according to Lori Cuonze, Push's director of public relations. In another creative move, the agency installed more than 100 mannequins on the side of a busy road to promote sales at an Atlanta condominium development. Next, they took the mannequins to several high-profile locations throughout the city, which caused quite a sensation as people stopped and got out of their cars to investigate and take pictures. "We achieved 50 percent of our annual goal in 60 days," Cuonze says.


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Author: AlbertdelToral

Featured Local Company

BrandDNAinc

323-465-5909
1617 Cosmo Suite 408
Los Angeles, CA

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