Event and Product Promotion Los Angeles CA

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In the constantly changing world of public relations, promos for the most successful product launches and events frequently take advantage of unexpected—and sometimes a bit outrageous—promotional tactics to generate publicity. Of course, different approaches yield different results, and some are far more successful than others. We checked in with several PR pros from across the state to gain insight into what works—and what doesn't—when it comes to effectively promoting new products and events. A common theme? It's all about the experience, especially with product launches. And never underestimate the power of thinking (and acting) creatively.To promote the Orlando International Fringe Festival, Push, an integrated marketing and public relations firm based in Orlando, produced a quirky "Signs for Fringe" campaign that had people visit statewide events, such as the Florida State Fair, holding signs that promoted "their commitment to 100 percent uninjured, uncensored theater," according to Lori Cuonze, Push's director of public relations. In another creative move, the agency installed more than 100 mannequins on the side of a busy road to promote sales at an Atlanta condominium development. Next, they took the mannequins to several high-profile locations throughout the city, which caused quite a sensation as people stopped and got out of their cars to investigate and take pictures. "We achieved 50 percent of our annual goal in 60 days," Cuonze says.

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Author: AlbertdelToral

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