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SAARLOUIS, GERMANY - Production of the all-new Ford Kuga,Ford of Europe's first entry into the highly competitive crossover market,began today at the Ford plant in Saarlouis, Germany. The company plans tobuild around 45,000 examples of the new model in Saarlouis this year– equivalent to nearly 10 per cent of the plant's annual productionvolume. Altogether Ford invested a very significant amount in newmanufacturing technology to support Kuga production at Saarlouis. Sales ofthe Kuga will progressively begin across all European markets a littlelater this year.
“A distinctive 'kinetic design' exterior, Ford's acclaimed on-roadvehicle dynamics and premium-like quality are just some of the highlightsKuga will bring to the fast-growing crossover market segment,”remarked John Fleming, President and CEO Ford of Europe. The Kuga is thefourth model to be launched at Saarlouis in the past 12 months. It followsthe new Ford C-MAX in March 2007, the new Ford Focus in December 2007 andthe new Ford Focus ST earlier this month.
And with the introduction of the Kuga, Saarlouis now manufactures forthe first time three different model series at the same time – Focus,C-MAX and Kuga. The Ford Kuga is being built exclusively in Saarlouis andaround 84 per cent of production will be exported to a total of 32different countries. The five largest sales markets are Germany, Italy,Great Britain, France and Spain.
With 6,600 employees, the Ford plant in Saarlouis is the largestemployer in the Saarland. A further 2,000 people are employed at theneighboring supplier park which supports the plant. More than elevenmillion vehicles have been produced by Ford in Saarlouis since the start ofmanufacturing there on January 16, 1970. The Ford Escort (more than 6.5million), Ford Capri, Ford Fiesta and Ford Orion have all been built therein the past. And the Ford Focus since 1998.
In 2007 a total of 392,413 vehicles rolled off the production line inSaarland. This is expected to increase to 425,000 vehicles in 2008.
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