GMC Sierra C3 AWD Belleville MI

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BY TONY SWAN

From our perspective, and we're not alone on this issue, one man's GMC Sierra is another man's Chevy Silverado. Aside from superficial distinctions—badging and trim—these two pickup trucks have been accurately perceived as all-but-identical cousins for a long, long time. This perception was okay until GMC Truck began hungering for an identity of its own. That hunger became the wellspring of "professional-grade trucks," the divisional mantra that still has people saying, "What?" And it was also the wellspring of the Sierra C3.

Okay, the C3 (since rechristened the Sierra Denali) is composed of the same basic hardware as its Chevy Silverado counterpart. But the differences go a bit beyond mere smoke, mirrors, and stinking badges. For example, when you sign up for this premium model, you get a version of GM's 6.0-liter Vortec V-8 with more horsepower (325) and torque (370 pound-feet) than you can get in other Sierra half-tonners. Another example: You get a full-time all-wheel-drive system, as distinct from GM's Autotrac four-wheel drive, which lacks the C3's center differential. You also get an extended cab with rear demi-doors and ample room for five, plus a very nice menu of luxo goodies—OnStar, leather, premium audio, power everything.

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Belle Tire

Welcome to Belle Tire

313-581-8473
15150 Michigan Avenue
Dearborn, MI
Discount Tires Michigan

Besides servicing countless motorists in Michigan -- commuters, soccer moms, NASCAR dads, Woodward Dream Cruisers -- Belle Tire operates a hefty commercial truck service. It is Michigan's largest truck tire provider and operates five truck tire re-treading plants: three in Michigan and two in Ohio. Belle Tire also runs commercial warehouses in Cleveland and Allen Park.

"We serve a lot of truck fleets in Michigan," Kruse says. "Many of the trucks you see driving up and down the highway have tires we put on them."

Despite the changes over the years customers can still drive to a Belle Tire store and an hour later, drive away on four new tires. In that hour, they receive courteous service, and wait comfortably, knowing that their car is being serviced by experts.

"Some companies toot their horn about getting tires on in under half an hour, but it's not a race," Kruse says. "Cars require care and caution nowadays, and the customer's expectation is that we'll do a great job as quickly as possible."

Belle Tire is ISO registered, meaning it has met quality standards established by the International Organization for Standardization.

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