Get More from Your Video Advertising Chapel Hill NC

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Originally published at Internet.com

Online video advertising can be extremely effective, if you post and manage content correctly. A new study shows how video creators can reach their target audience and get the results they want.

If you've spent big money creating video ads for the Web, you need to be sure you're placing them where they'll do the most good. A study conducted by the Online Publishing Association called "Frames of Reference: Online Video Advertising, Content, and Consumer Behavior" shows that video ads play a major role in influencing consumer behavior, but are more effective when presented in certain ways.

The study involved 1,422 U.S. participants, recruited by e-mail invitations. In its advertising section, the study found that 52 percent of people who had seen video advertising online had taken some action after seeing an ad. The most common actions included visiting the company's Web site (31 percent) and searching for information about the product (22 percent).

But not all ad placements are equally effective, the study found. Media sites, including magazine sites, online news sites, and national newspaper sites, where much more effective at mobilizing interest. Surprisingly, portal sites and user-generated content sites were the least effective at generating interest among viewers.

Besides preferring video ads on certain sites, viewers prefer them to be related to the content on the page, the study found. It also found that pre-roll ads were more effective than post-roll and that video ads with companion banner ads were more effective.

To see more results from the Online Publishing Association study, and learn more about keeping viewers engaged in your video ads, click here.