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The Tesla Roadster, a 135-mph electric sports car on display in Yokohama Tire SEMA exhibit
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LAS VEGAS, NEV.; From zero-emissions manufacturing facilities totire-making technologies that increase tread life, to the ecology-basedsocial Web site ecotreadsetters.com , Yokohama Tire Corporation has been atthe forefront of the environmental movement for years. Taking its“Green Initiative” even further, Yokohama will feature theall-electric 2008 Tesla Roadster sports car in its booth (#40709) at theSEMA Show in Las Vegas, Oct. 30-Nov. 2 at the Las Vegas ConventionCenter.
Yokohama has partnered with Tesla Motors, providingultra-high-performance ADVAN Neova AD07™ LTS tires as standardequipment on the 2008 Tesla Roadster, with a 0-60 time of 4 seconds andcapable of speeds over 135 mph. It will be part of Yokohama’senvironmental theme at the internationally known trade show. Yokohama willalso display a turbo bio-diesel Dakar Rally Toyota Land Cruiser fitted withGeolandar A/T-S® tires. Additionally, Yokohama will feature its all-newconsumer passenger tire, the Super E-Spec™, an environmentallyfriendly tire that combines citrus oil with natural rubber to form a newcompound called “Super Nano Power Rubber (SNPR).” It greatlyreduces the use of petroleum products in tires.
“Partnering with Tesla on the electric Roadster is in line withYokohama’s corporate mandate, which is to reduce its environmentalimpact in every way possible,” said Jim MacMaster, Yokohama executivevice president, Business Division. “It’s a way of thinking, anenvironmental conscience.”
“Using Yokohama’s ADVAN tires on the Tesla Roadster was aneasy decision,” said Martin Eberhard, president of technology andco-founder of Tesla Motors. “ADVANs are the only tires on the marketthat combine high-performance capability with low rolling resistance,making them perfect for our electric sports car.”
The ADVAN Neova AD07® LTS is made with Yokohama’s patented MScompound. The tire’s composition and unique tread design offer highgrip and stability in hot, cold and wet conditions.
Yokohama Tire Corporation is the North American manufacturing andmarketing arm of Tokyo, Japan-based Yokohama Rubber Co., Ltd., a globalproducer and distributor of premium tires since 1917. Servicing a networkof more than 4,500 points of sale in the U.S., Yokohama Tire Corporationoffers a complete line of tires, including high-performance, light truck,passenger car, commercial truck and bus, as well as off-the-road mining andconstruction applications. For more information on Yokohama’sextensive product line, visit www.yokohamatire.com . For detailson Yokohama’s environmental efforts, go to www.ecotreadsetters.com .
Yokohama is a strong supporter of the tire care and safety guidelinesestablished by the Rubber Manufacturers Association and the NationalHighway Transportation and Safety Administration. Details can be found atthe “Taking Care of Your Tires” section at www.yokohamatire.com .
Read article at Autochannel.com