HUMMER H3T To Make Texas Debut

Off-road manufacturer announces plans and initial suppliers for licensed accessories for the brand's first pick-up truck DALLAS - Truck-savvy Texans received a firsthand look at the 2009 HUMMER H3T as HUMMER debuted the brand's first pick-up truck to media attending the Dallas Auto ...

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2009 Hummer H3T

  • SEE ALSO: Hummer Specs, Pictures and Prices - Hummer Buyers Guide
  • DALLAS - Truck-savvy Texans received a firsthand look at the 2009 HUMMERH3T as HUMMER debuted the brand's first pick-up truck to media attendingthe Dallas Auto Show today.

    Texas represents an important market to HUMMER as the brand prepares tolaunch its newest product. In addition to a reputation as the nation'struck capitol, Texas also represents a significant percentage of HUMMER'snational sales. In 2007, HUMMER sales in Texas represented 11.6% of HUMMERnational sales, up 24.9% from 2006.

    "With its unique size and HUMMER traits, the H3T is ideal for thecustomer who works hard and plays harder," said Martin Walsh, HUMMERgeneral manager. "It offers the combination of truck versatility and HUMMERoff-road prowess that delivers customers to the trail in style."

    The H3T is based on the architecture of the award-winning H3, butfeatures a full crew cab and a separate five-foot-long (1.5 meters)bed.

    Larger than a midsize truck and smaller than a full-size truck, the H3Tcreates its own niche in the market. It also is infused with the attributesexpected of a HUMMER, including exceptional off-road capability and apremium interior that is as functional as it is comfortable.

    HUMMER also revealed more detail around its plan to offer approximately125 accessories for the H3T.

    "The strategy for the H3T was to develop an extensive line of vehicleaccessories that allows buyers to personalize the truck to meet theiractive lifestyle, from water sports to field and stream hobbies; extremesports to sport-vehicle recreation," said Walsh.

    The current HUMMER customer adds three-to-four accessories to theirvehicle at time of purchase, and GM research shows that the average truckbuyer will add accessories up to a year after they purchase the vehicle. In2007, H2 customers purchased an average of $1,800 worth of accessories pervehicle, while H3 customers spent an average of $600 per truck.

    At start of production, HUMMER will offer approximately 75 HUMMERGenuine Accessories for the H3T, including brush guards, roof rackcrossbars, off-road lamps, assist steps and an extensive cargo managementsystem of bed-mounted storage boxes that mount to the trucks standardaluminum bed rail system.

    Unlike many aftermarket accessories, HUMMER Genuine Accessories partsare designed specifically for HUMMER vehicles and validated to the samerigorous standards and specifications as the vehicle's stockcomponents.

    In addition to the HUMMER Genuine Accessories portfolio, HUMMER willintroduce a new line of HUMMER Officially Licensed Accessories for the H3T.This line of approximately 50 functional accessories is being developed bysome of the industry's most respected automotive aftermarket suppliers,including SnugTop, Defenderworx, Truck Vault, MileMarker, Bushwacker,Boomerang and DiamondBack Truck Covers.

    "The full range of accessories available for the H3T will make it one ofthe most customizable trucks available," concluded Walsh.

    The entire portfolio of HUMMER Genuine Accessories and HUMMER OfficiallyLicensed Accessories will be available to customers through HUMMER dealerswhen the H3T goes on sale later this year.

    About HUMMER

    HUMMER is a division of General Motors Corp. , the world's largestvehicle manufacturer, which employs about 321,000 people globally. HUMMERis one of the world's fastest growing truck brands, with a product line-upthat consists of the H2, H2 SUT, H3, H3X and award-winning H3 Alpha. HUMMERmodels are available today in 37 countries around the globe.



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