Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Iowa

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

Local & National Companies

Iowa Lakes Community College
(712) 262-4213
1900 Grand Ave
Spencer, IA
American Ordinance
(319) 753-7210
17575 Highway 79
Middletown, IA
Wyoming Small Business Development Center
(307) 632-6141
1400 E College Dr
Cheyenne, WY
Health Care Associates of Atlanta
(336) 372-1616
115 Atwood St
Sparta, NC
Small Business Development Center
(912) 264-7343
1107 Fountain Lake Dr
Brunswick, GA
Blue Ridge Bdc Help Desk
(336) 372-1616
115 Atwood St
Sparta, NC
Axios Management Inc
(310) 791-1005
24050 Madison St Ste 100
Torrance, CA
Institute For Collaboration In Education
(323) 299-0923
5851 West Blvd
Los Angeles, CA
Henderson Business Resource Center
(702) 992-7200
112 S Water St
Henderson, NV
Shepherd University
(304) 260-4385
Martinsburg, WV


Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

The teams conducted a survey of 150 students and young adults at Loyola College and in the surrounding metropolitan area. Once all of the responses were collected, the teams used the school's marketing database for additional research. The results led to a number of the team members to describe consumers in the 18 to 30 year old range to be "frugal, busy, and preoccupied." What's more, they may think of flowers as old-fashioned gifts that are just too sentimental or commonplace.

That's a rather unfortunate viewpoint since flowers have been proven through scientific studies to create immediate feelings of joy that last over a long period of time. They also help people to make connections with others and give a room a welcoming feel. And, according to some Society of American Florists research, 94 percent of women remember the last time they received flowers. Surely a gift that gives so much and creates such lasting memories can't be "old-fashioned" or "commonplace."

To combat such a negative attitude toward flowers, the advertising students suggested using these tactics to draw young customers:

  • Utilize billboards that are near colleges or in areas frequented by young people.

  • Advertise in college publications and on college radio stations.

  • Use advertising to make statements about giving "just because" flowers to gain the attention of a love interest.

  • Make certain radio ads air during prime driving times.

  • Use Internet advertisements on sites that are frequently used by young people, like MySpace.com and YouTube.

  • Host a college shopping event that allows people to create their own arrangements and shows off some unusual flowers.

  • Put people out on the street to hand out flowers and flyers in college areas.

    As the saying goes, "with age comes wisdom," so perhaps one day Hilary Duff and others of her generation will come to understand how vital a role flowers play in our society and the great impact they have on our emotions-even if it takes a little nudging from some creative advertising.

    Copyright: Copyright © 2007-2008 Wesley Berry, AAF

    About the Author:
    Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com


    Article Source: thePhantomWriters Article Submission Service

  • Featured National Company

    Rhon's Distinctive Floral Designs

    (423) 339-2911
    183 FIRST STREET NW
    Cleveland, TN
    www.rhonsfloraldesigns.com

    Regional Articles
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Ames IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Ankeny IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Bettendorf IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Burlington IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Cedar Falls IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Cedar Rapids IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Clinton IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Coralville IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Council Bluffs IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Davenport IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Des Moines IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Dubuque IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Fort Dodge IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Indianola IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Iowa City IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Marion IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Marshalltown IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Mason City IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Muscatine IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Oskaloosa IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Ottumwa IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Sioux City IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Urbandale IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Waterloo IA
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study West Des Moines IA
    Rate Article
         
    Articles Insider

    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

    Topics:
    Advertising Engineering Industrial Goods & Services Software
    Business Services Family Insurance Technology
    Career Financial Services Internet Telecommunications
    Cars Food & Beverage Legal Transportation & Logistics
    Computer Hardware Health Real Estate Travel
    Construction Home Services Retail & Consumer Services Wedding
    Education