All Topics > Business Services > Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study >

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Maryland

Local Companies

AN Ultimate Affair
443-807-9066
10 N Parke st
DC, MD

Radebaugh Florist & Greenhouses
410-825-4300
120 E. Burke Ave
Towson, MD

House Of Arnold Florist
410-636-5181
4109 Annapolis Rd
Baltimore, MD

Rutland Beard florist
410-321-1737
7627 Bellona Avenue
Ruxton, MD

Little House of Flowers
410-923-3170
377 B Gambrills Road
Gambrills, MD

Mid Atlantic Business Development
(443) 426-6101
9015 Liberty Rd
Randallstown, MD

Enable Business Development
(410) 366-7773
Baltimore, MD

Maryland Small Business Development Center
(410) 840-9002
125 N Court St
Westminster, MD

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

The teams conducted a survey of 150 students and young adults at Loyola College and in the surrounding metropolitan area. Once all of the responses were collected, the teams used the school's marketing database for additional research. The results led to a number of the team members to describe consumers in the 18 to 30 year old range to be "frugal, busy, and preoccupied." What's more, they may think of flowers as old-fashioned gifts that are just too sentimental or commonplace.

That's a rather unfortunate viewpoint since flowers have been proven through scientific studies to create immediate feelings of joy that last over a long period of time. They also help people to make connections with others and give a room a welcoming feel. And, according to some Society of American Florists research, 94 percent of women remember the last time they received flowers. Surely a gift that gives so much and creates such lasting memories can't be "old-fashioned" or "commonplace."

To combat such a negative attitude toward flowers, the advertising students suggested using these tactics to draw young customers:

Utilize billboards that are near colleges or in areas frequented by young people.

Advertise in college publications and on college radio stations.

Use advertising to make statements about giving "just because" flowers to gain the attention of a love interest.

Make certain radio ads air during prime driving times.

Use Internet advertisements on sites that are frequently used by young people, like MySpace.com and YouTube.

Host a college shopping event that allows people to create their own arrangements and shows off some unusual flowers.

Put people out on the street to hand out flowers and flyers in college areas.

As the saying goes, "with age comes wisdom," so perhaps one day Hilary Duff and others of her generation will come to understand how vital a role flowers play in our society and the great impact they have on our emotions-even if it takes a little nudging from some creative advertising.

Copyright: Copyright © 2007-2008 Wesley Berry, AAF

About the Author:

Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

Little House of Flowers

410-923-3170
377 B Gambrills Road
Gambrills, MD
www.littlehouseofflowers.net

Read more about Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

- Bronx Flower Shop Older Than Disney Maryland

Disney has been an American icon since October 16, 1923 when it was founded by brothers Walt and Roy Disney. At 81 years old, that's still 19 years younger than Olympia-Hearns Flower Shop in Bronx, New York.

- Building on Success Maryland
- Make Every Day A Green Day When You Choose Healthy House Plants Maryland
- Myspace Celebrated 3 Years, But Adelaide's Florists And Decorators Celebrated 70! Maryland
- Personalization Brings in $2.6 Million Maryland
- Lindsay Lohan And The Entitlement Generation Benefit From Flowers At Work Maryland
- Get More Out Of Your Workplace Than Just Taxes Maryland
- Oprah Winfrey And Other Business People Recognize The Value Of Great Customer Service Maryland
- Did Rising Gas Prices Lead To Matthew Mcconaughey's Recent Car Sale? Maryland
- Some In Snowstorm Made It Through With Ps2 Or Xbox, But Florists Worked To Keep Customers Happy Maryland

Regional Articles

- Lindsay Lohan And The Entitlement Generation Benefit From Flowers At Work Maryland

Lindsay Lohan is well known not just for her acting ability, but also for her party girl ways. Unfortunately, it would seem the fun she has off the set occasionally affects the work she does on the set since she recently received a letter from the firm producing her latest movie, Georgia Rule, scolding her for unprofessional behavior. The letter chastised Lohan for behaving in a "discourteous, irresponsible, and unprofessional" manner, stating that she'd been late for work on several occasions and hadn't come at all on others. Many businesses that employ young people in Lohan's generation may not be all that surprised by such "bad" behavior-after all, that generation is referred to as the "entitlement generation."

- Some In Snowstorm Made It Through With Ps2 Or Xbox, But Florists Worked To Keep Customers Happy Maryland
- Bronx Flower Shop Older Than Disney Maryland
- Building on Success Maryland
- Myspace Celebrated 3 Years, But Adelaide's Florists And Decorators Celebrated 70! Maryland
- Oprah Winfrey And Other Business People Recognize The Value Of Great Customer Service Maryland
- Make Every Day A Green Day When You Choose Healthy House Plants Maryland
- Did Rising Gas Prices Lead To Matthew Mcconaughey's Recent Car Sale? Maryland
- Get More Out Of Your Workplace Than Just Taxes Maryland
- Personalization Brings in $2.6 Million Maryland

Rate Article

Save to My Articles

Articles Insider

Advertising	Financial Services	Real Estate
Business Services	Food & Beverage	Retail & Consumer Services
Career	Health	Software
Cars	Home Services	Technology
Computer Hardware	Industrial Goods & Services	Telecommunications
Construction	Insurance	Transportation & Logistics
Education	Internet	Travel
Engineering	Legal	Wedding
Family

Advertising	Engineering	Industrial Goods & Services	Software
Business Services	Family	Insurance	Technology
Career	Financial Services	Internet	Telecommunications
Cars	Food & Beverage	Legal	Transportation & Logistics
Computer Hardware	Health	Real Estate	Travel
Construction	Home Services	Retail & Consumer Services	Wedding
Education

Searching...

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Maryland

Local Companies

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

Featured Local Company