My Articles | About Us | Contact Us | Advertise With Us | Search   
 
SEARCH:
Quick Search Results

Searching...

ABOUT US | VIEW ALL FEATURED ARTICLES | VIEW ALL TOPICS | VIEW ALL REGIONS | DM MOBILE | DM BLOG

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Missouri

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

Local Companies

Designs By Eva Rosa
660-647-3019
1239 ne 1100 rd
windsor, MO
Cedar Hill Florist & Gifts
636 274-3239
6711 Veterans Drive
Cedar Hill, MO
Chanda Robert Business Development
(314) 531-5270
4400 Lindell Blvd
Saint Louis, MO
T S H Enterprise
(816) 415-0319
119 Groom Ave
Liberty, MO
Point To Point Business Development
(816) 320-3399
6531 SE Pp Hwy
Holt, MO
Nedap N V USA
(417) 339-7368
427 Amanda Rd
Ridgedale, MO
Profit Guaranteed Business Development Inc
(816) 431-5547
324 Ferrel St
Platte City, MO
Small Business Development Center
(660) 785-4307
Kirksville, MO
Small Business Development Center
(314) 615-2911
121 S Meramec Ave
Saint Louis, MO


Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

The teams conducted a survey of 150 students and young adults at Loyola College and in the surrounding metropolitan area. Once all of the responses were collected, the teams used the school's marketing database for additional research. The results led to a number of the team members to describe consumers in the 18 to 30 year old range to be "frugal, busy, and preoccupied." What's more, they may think of flowers as old-fashioned gifts that are just too sentimental or commonplace.

That's a rather unfortunate viewpoint since flowers have been proven through scientific studies to create immediate feelings of joy that last over a long period of time. They also help people to make connections with others and give a room a welcoming feel. And, according to some Society of American Florists research, 94 percent of women remember the last time they received flowers. Surely a gift that gives so much and creates such lasting memories can't be "old-fashioned" or "commonplace."

To combat such a negative attitude toward flowers, the advertising students suggested using these tactics to draw young customers:

  • Utilize billboards that are near colleges or in areas frequented by young people.

  • Advertise in college publications and on college radio stations.

  • Use advertising to make statements about giving "just because" flowers to gain the attention of a love interest.

  • Make certain radio ads air during prime driving times.

  • Use Internet advertisements on sites that are frequently used by young people, like MySpace.com and YouTube.

  • Host a college shopping event that allows people to create their own arrangements and shows off some unusual flowers.

  • Put people out on the street to hand out flowers and flyers in college areas.

    As the saying goes, "with age comes wisdom," so perhaps one day Hilary Duff and others of her generation will come to understand how vital a role flowers play in our society and the great impact they have on our emotions-even if it takes a little nudging from some creative advertising.

    Copyright: Copyright © 2007-2008 Wesley Berry, AAF

    About the Author:
    Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com


    Article Source: thePhantomWriters Article Submission Service

    • Featured Local Company

    Designs By Eva Rosa

    660-647-3019
    1239 ne 1100 rd
    windsor, MO
    www.EvaRosa.com

    Read more about Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

    Regional Articles
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Arnold MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Ballwin MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Belton MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Blue Springs MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Bolivar MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Branson MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Cape Girardeau MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Chesterfield MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Columbia MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study De Soto MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Excelsior Springs MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Fenton MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Festus MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Florissant MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Grandview MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Hannibal MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Hazelwood MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Independence MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Jefferson City MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Joplin MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Kansas City MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Kirksville MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Lebanon MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Lees Summit MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Liberty MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Maryland Heights MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Moberly MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Neosho MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Nixa MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study O Fallon MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Pacific MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Park Hills MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Perryville MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Poplar Bluff MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Rolla MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Saint Ann MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Saint Charles MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Saint Joseph MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Saint Louis MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Saint Peters MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Sedalia MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Sikeston MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Springfield MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Warrensburg MO
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study West Plains MO
    Related Local Events
    Japanese Festival
    Dates: 8/30/2008 - 9/1/2008
    Location: Missouri Botanical Garden
    St Louis MO
    View Details
    Gateway West Gesneriad Society show and sale
    Dates: 9/6/2008 - 9/7/2008
    Location: Missouri Botanical Garden
    St Louis MO
    View Details
    St. Louis Carnivorous Plant Society show and sale
    Dates: 9/13/2008 - 9/13/2008
    Location: Missouri Botanical Garden
    St Louis MO
    View Details
    Exhibition by artist Ann Cove
    Dates: 9/20/2008 - 11/15/2008
    Location: Missouri Botanical Garden
    St Louis MO
    View Details
    Greater St. Louis Daffodil Society sale
    Dates: 9/20/2008 - 9/21/2008
    Location: Missouri Botanical Garden
    St Louis MO
    View Details
    Rate Article
         
    Articles Insider
    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin
    Topics:
    Advertising Engineering Industrial Goods & Services Software
    Business Services Family Insurance Technology
    Career Financial Services Internet Telecommunications
    Cars Food & Beverage Legal Transportation & Logistics
    Computer Hardware Health Real Estate Travel
    Construction Home Services Retail & Consumer Services Wedding
    Education
    Articles.DirectoryM.net | Search | About Us | Contact Us | Mobile | Blog | En Español
    Copyright © Interaction Media Group. All rights reserved.