Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study South Carolina

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

Local Companies

A Floral Affair
843-681-8700
20A Cardinal Rd.
Hilton Head Island, SC
Floral Gallery
803-649-7959
1631 Whiskey Rd
Aiken, SC
Book Shelf Florist and Gifts
864-489-4738
111 W Frederick Street
Gaffney, SC
Floral Gallery
803-649-7959
1118 powell pond rd
Aiken, SC
Small Business Development Center-Usca
(803) 641-3646
Aiken, SC
Small Business Development Center
(864) 370-1545
135 S Main St
Greenville, SC
Small Business Development Center of S C
(803) 777-5118
1705 College St
Columbia, SC
Lowcountry Small Business Development Center
(843) 525-8258
921 Ribaut Rd
Beaufort, SC
Small Business Development Center Charleston Area
(843) 740-6160
5900 Core Ave
North Charleston, SC


Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

The teams conducted a survey of 150 students and young adults at Loyola College and in the surrounding metropolitan area. Once all of the responses were collected, the teams used the school's marketing database for additional research. The results led to a number of the team members to describe consumers in the 18 to 30 year old range to be "frugal, busy, and preoccupied." What's more, they may think of flowers as old-fashioned gifts that are just too sentimental or commonplace.

That's a rather unfortunate viewpoint since flowers have been proven through scientific studies to create immediate feelings of joy that last over a long period of time. They also help people to make connections with others and give a room a welcoming feel. And, according to some Society of American Florists research, 94 percent of women remember the last time they received flowers. Surely a gift that gives so much and creates such lasting memories can't be "old-fashioned" or "commonplace."

To combat such a negative attitude toward flowers, the advertising students suggested using these tactics to draw young customers:

  • Utilize billboards that are near colleges or in areas frequented by young people.

  • Advertise in college publications and on college radio stations.

  • Use advertising to make statements about giving "just because" flowers to gain the attention of a love interest.

  • Make certain radio ads air during prime driving times.

  • Use Internet advertisements on sites that are frequently used by young people, like MySpace.com and YouTube.

  • Host a college shopping event that allows people to create their own arrangements and shows off some unusual flowers.

  • Put people out on the street to hand out flowers and flyers in college areas.

    As the saying goes, "with age comes wisdom," so perhaps one day Hilary Duff and others of her generation will come to understand how vital a role flowers play in our society and the great impact they have on our emotions-even if it takes a little nudging from some creative advertising.

    Copyright: Copyright © 2007-2008 Wesley Berry, AAF

    About the Author:
    Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Floral Gallery

    803-649-7959
    1631 Whiskey Rd
    Aiken, SC
    www.floralgalleryonline.com

    Regional Articles
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Aiken SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Anderson SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Beaufort SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Bennettsville SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Bluffton SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Boiling Springs SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Charleston SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Clemson SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Clover SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Columbia SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Conway SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Darlington SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Dillon SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Easley SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Florence SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Fort Mill SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Fountain Inn SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Gaffney SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Gaston SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Georgetown SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Goose Creek SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Greenville SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Greenwood SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Greer SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Hartsville SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Hilton Head Island SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Inman SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Irmo SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Ladson SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Lancaster SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Laurens SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Lexington SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Manning SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Moncks Corner SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Mount Pleasant SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Murrells Inlet SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Myrtle Beach SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Newberry SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study North Augusta SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study North Charleston SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Orangeburg SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Pickens SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Piedmont SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Rock Hill SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Seneca SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Simpsonville SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Spartanburg SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Summerville SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Sumter SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Taylors SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Travelers Rest SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Walterboro SC
    - Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study West Columbia SC
    Rate Article
         
    Articles Insider

    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

    Topics:
    Advertising Engineering Industrial Goods & Services Software
    Business Services Family Insurance Technology
    Career Financial Services Internet Telecommunications
    Cars Food & Beverage Legal Transportation & Logistics
    Computer Hardware Health Real Estate Travel
    Construction Home Services Retail & Consumer Services Wedding
    Education