All Topics > Business Services > Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study >

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Texas

Local Companies

1960 Flowers
(281) 955-5555
9407 Fm 1960 Rd W
Houston, TX

Abby's Flowers & Gifts
(713) 520-6999
4506 Montrose Blvd
Houston, TX

Abby's Flowers
(512) 491-0090
9426 Parkfield Dr
Austin, TX

Don Reynolds Flowers and Gifts
903-856-2691
109 Jefferson Street
Pittsburg, TX

Don Reynolds Flowersd and Gifts
903-856-2691
109 Jefferson
Pittsburg, TX

hoaxinh
(832) 275-3542
8800 N Sam Houston
Houston, TX

key kei's kreations
214-228-1757
124 e. mimosa ln
mesquite, TX

The Green House, Inc
903-873-3331
201 North Fourth Street
Wills Point, TX

Austin Flower Market
(512) 454-2533
7793 Burnet Rd
Austin, TX

Alff's Downtown Florist
(512) 477-2277
600 Congress Ave
Austin, TX

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

The teams conducted a survey of 150 students and young adults at Loyola College and in the surrounding metropolitan area. Once all of the responses were collected, the teams used the school's marketing database for additional research. The results led to a number of the team members to describe consumers in the 18 to 30 year old range to be "frugal, busy, and preoccupied." What's more, they may think of flowers as old-fashioned gifts that are just too sentimental or commonplace.

That's a rather unfortunate viewpoint since flowers have been proven through scientific studies to create immediate feelings of joy that last over a long period of time. They also help people to make connections with others and give a room a welcoming feel. And, according to some Society of American Florists research, 94 percent of women remember the last time they received flowers. Surely a gift that gives so much and creates such lasting memories can't be "old-fashioned" or "commonplace."

To combat such a negative attitude toward flowers, the advertising students suggested using these tactics to draw young customers:

Utilize billboards that are near colleges or in areas frequented by young people.

Advertise in college publications and on college radio stations.

Use advertising to make statements about giving "just because" flowers to gain the attention of a love interest.

Make certain radio ads air during prime driving times.

Use Internet advertisements on sites that are frequently used by young people, like MySpace.com and YouTube.

Host a college shopping event that allows people to create their own arrangements and shows off some unusual flowers.

Put people out on the street to hand out flowers and flyers in college areas.

As the saying goes, "with age comes wisdom," so perhaps one day Hilary Duff and others of her generation will come to understand how vital a role flowers play in our society and the great impact they have on our emotions-even if it takes a little nudging from some creative advertising.

Copyright: Copyright © 2007-2008 Wesley Berry, AAF

About the Author:

Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

1600 Smith Flower Shop

(713) 951-7044
1600 Smith St
Houston, TX

Read more about Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

- Lindsay Lohan And The Entitlement Generation Benefit From Flowers At Work Texas

Lindsay Lohan is well known not just for her acting ability, but also for her party girl ways. Unfortunately, it would seem the fun she has off the set occasionally affects the work she does on the set since she recently received a letter from the firm producing her latest movie, Georgia Rule, scolding her for unprofessional behavior. The letter chastised Lohan for behaving in a "discourteous, irresponsible, and unprofessional" manner, stating that she'd been late for work on several occasions and hadn't come at all on others. Many businesses that employ young people in Lohan's generation may not be all that surprised by such "bad" behavior-after all, that generation is referred to as the "entitlement generation."

- Oprah Winfrey And Other Business People Recognize The Value Of Great Customer Service Texas
- Get More Out Of Your Workplace Than Just Taxes Texas
- Gen-Y Workers May Work Harder If Flowers Are Present Texas
- Myspace Celebrated 3 Years, But Adelaide's Florists And Decorators Celebrated 70! Texas
- Make Every Day A Green Day When You Choose Healthy House Plants Texas
- Did Rising Gas Prices Lead To Matthew Mcconaughey's Recent Car Sale? Texas
- Personalization Brings in $2.6 Million Texas
- Help Your Products Sell Texas
- Bronx Flower Shop Older Than Disney Texas

Regional Articles

- Help Your Products Sell Texas

With a little sales and marketing savvy, you can boost your sales, no matter what your product-from flowers to software and beyond.

- Bronx Flower Shop Older Than Disney Texas
- Get More Out Of Your Workplace Than Just Taxes Texas
- Oprah Winfrey And Other Business People Recognize The Value Of Great Customer Service Texas
- Myspace Celebrated 3 Years, But Adelaide's Florists And Decorators Celebrated 70! Texas
- Did Rising Gas Prices Lead To Matthew Mcconaughey's Recent Car Sale? Texas
- Gen-Y Workers May Work Harder If Flowers Are Present Texas
- Make Every Day A Green Day When You Choose Healthy House Plants Texas
- Personalization Brings in $2.6 Million Texas
- Lindsay Lohan And The Entitlement Generation Benefit From Flowers At Work Texas

Related Local Event

Go Green! What's That Mean
Dates: 8/20/2008 - 8/20/2008
Location: AAA Classroom
Austin TX
View Details

Rate Article

Save to My Articles

Articles Insider

Advertising	Family	Legal
Business Services	Financial Services	Real Estate
Career	Food & Beverage	Retail & Consumer Services
Cars	Health	Software
Computer Hardware	Home Electronics	Technology
Construction	Home Services	Telecommunications
Education	Industrial Goods & Services	Transportation & Logistics
Engineering	Insurance	Travel
Entertainment	Internet	Wedding

Advertising	Engineering	Home Services	Software
Business Services	Entertainment	Industrial Goods & Services	Technology
Career	Family	Insurance	Telecommunications
Cars	Financial Services	Internet	Transportation & Logistics
Computer Hardware	Food & Beverage	Legal	Travel
Construction	Health	Real Estate	Wedding
Education	Home Electronics	Retail & Consumer Services

Searching...

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study Texas

Local Companies

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

Featured Local Company