All Topics > Business Services > How-To Make Your Ezine Stand Out From The Masses > Pennsylvania >

How-To Make Your Ezine Stand Out From The Masses Apollo PA

With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.

Local Companies

ArtHaven International
412-687-1067
4418 Woolslayer Way
Pittsburgh, PA

Training Center For Sales and Business Development the
(610) 832-0583
625 W Ridge Pike
Conshohocken, PA

Clarion University Small Business Development Center
(724) 845-6442
1129 Industrial Park Rd
Vandergrift, PA

Robert Suske CPA Business Development
(610) 706-0990
1651 Hausman Rd
Allentown, PA

Thistle Sea Business Development
(724) 935-1930
7500 Brooktree Rd
Wexford, PA

Johnstown Area Regional Industries
(814) 266-3844
160 Jari Dr
Johnstown, PA

Small Business Administration Score
(610) 344-6910
117 W Gay St
West Chester, PA

Small Business Development Center
(215) 898-4861
Univ of PA
Philadelphia, PA

Small Business Administration
(412) 395-6563
960 Penn Ave
Pittsburgh, PA

Keystone Business Service Center
(814) 836-3500
3823 W 12th St
Erie, PA

How-To Make Your Ezine Stand Out From The Masses

This morning, I was contemplating the question of how many ezines (electronic magazines) were currently in circulation. So, I tried to do a bit of detective work.

Newsletter Access (http://www.newsletteraccess.com/) has nearly 10,000 ezines listed in their database.

PubList.com shows 150k in their database.

The ISSN (International Standard Serial Number) database has so far registered more than one million periodicals, many of those being in the electronic format. (http://www.issn.org/)

No matter which set of numbers you follow, there are a lot of ezines competing with your ezine for the same set of readers.

With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.

The Electronic Newsletters That We Will Review...

1. Travel by Vasrue Weekly E-Magazine (http://travel.vasrue.com/newsletter/index.html)

2. Your Membership (http://www.yourmembership.net/)

3. SiteProNews (http://www.sitepronews.com/)

Original And Exclusive Content

All three of these electronic newsletters utilize original content at one level or another.

Travel by Vasrue uses only exclusive, original, travel content in their E-Magazine.

The Your Membership newsletter, owned by AEO Publishing, Inc., provides a section of their newsletter for webmasters to submit websites for review, and then they print some of those reviews for their readers to consider. They also allow individuals to submit questions, and then they print the best answers submitted by their readers.

SiteProNews, owned by Jayde Online, Inc., utilizes a lot of first-run, original content written by members of their staff, including articles written by Jim Hedger and Mel Strocen. Some of this content can be seen in other publications later, but you will always see it in SiteProNews first.

Exclusive content allows your ezine to stand far above all of your competitors. While free reprint articles (like this one) are a good source of information, most of your competitors rely solely on other people to create the content for their newsletters.

For most readers, this is not a big deal, except when the particular article used may have been read in competing ezines previously.

Readers tend to favor ezines that utilize exclusive or first-run content in their issues.

A Winning Formula

Successful ezines always have a specific format and formula for their publications.

Travel by Vasrue focuses on giving their readers specific information that they can use to make good travel decisions. They also provide specific information regarding a choice of vacation options within the context of their currently discussed travel destination.

The Your Membership newsletter focuses on offering their readers an opportunity to ask questions and to have those questions answered by other readers who have the knowledge to share.

SiteProNews prefers to provide content that will point you to third-party resources that are related to the current topic.

Once an ezine has found their winning formula, that formula will become their trademark.

They Understand Their Readers

If you do not understand what your readers want from your newsletter, you will never be able to develop a profitable mailing list.

Travel by Vasrue doesn't leave it to chance. They ask their readers what destinations they would be interested to find specific information. Then they deliver exactly what their readers have asked to receive.

The Your Membership newsletter is offered on a dozen or so websites that cater specifically to the needs of webmasters who are looking to develop a commercially viable website. While the source of the subscription pretty much defines what their readers want to see in the newsletter, the fact that they rely on the Q&A process to fill their issues helps them to select articles that would be of real interest to their readers.

SiteProNews is offered to the people who use Jayde Online's many free webmaster tools. Their newsletter caters to the needs of those commercial webmasters who are already utilizing their free tools.

In Conclusion...

Successful ezines are those that are willing to cater to the specific needs of their readers, and then they deliver their information in a consistent format. Successful ezines are also those that are willing to invest the extra time, effort and money into creating one-of-a-kind, original content for their readers to voraciously consume.

While those reprint articles are often very informative, I am sure that you hate it when you see the same article appear in a number of the ezines that you read. A once-in-a-while repeat article is all well and good, but if one ezine is consistently following in the footsteps of another ezine you read, then why would you want to keep reading the second?

The Your Membership newsletter has shown us that utilizing mostly reprint articles can prove successful, when you are willing to mix some other kinds of exclusive content with the free reprint articles. SiteProNews has shown us that you can be successful when you are willing to mix original, first-run articles with reprint articles.

By following the lead of those who have been successful before you, you might just find that you can build your mailing list to be a very profitable aspect of your overall enterprise. It is my hope that this free reprint article has given you some food for thought as to how to follow in the steps of those before you.

Copyright: Copyright © 2007-2008 Bill Platt

About the Author:

Bill Platt owns http://thePhantomWriters.com, which specializes in distributing free-reprint articles to ezine publishers and webmasters. He has been providing his services since 2001. You can reach Bill by phone at 405-780-7745 between the hours of 9am and 6pm CST, Monday through Friday. To learn about some of Bill's other services, please visit http://www.PlattServicesInc.com

Article Source: thePhantomWriters Article Submission Service

Featured Local Company

ArtHaven International

412-687-1067
4418 Woolslayer Way
Pittsburgh, PA
http://arthaveninternational.com

Read more about How-To Make Your Ezine Stand Out From The Masses

- Essential Elements of Developing Copy that Generates Real Traffic Apollo PA

When you finally decided to start your own business, and you built your website for the purpose of developing your business, your goal was clear. You wanted to make lots of money and to be in business for a very long time. Who can blame you? The thought of going to a job everyday for the rest of my life kills me too.

- Declaring an Authentic Niche Market Apollo PA
- Six Keys to Creating a Successful and Profitable Ezine Apollo PA
- Assertiveness Training: Be Assertive and Take Charge of YOUR Life! Apollo PA
- Your Customers Want Step-by-Step Instructions Apollo PA
- Customer Service Tips: What Do Your Customers Really Want? Apollo PA
- Marketing To The Millions Apollo PA
- Have We Really Seen The Death Of Article Marketing? Apollo PA
- Non-experts Can (and Should) Create Information Products, Too Apollo PA
- How To Create Offers People Act On Apollo PA

- Essential Elements of Developing Copy that Generates Real Traffic Apollo PA

Rate Article

Save to My Articles

Articles Insider

Advertising	Financial Services	Pets
Business Services	Food & Beverage	Real Estate
Career	Health	Retail & Consumer Services
Cars	Home Electronics	Software
Computer Hardware	Home Services	Technology
Construction	Industrial Goods & Services	Telecommunications
Education	Insurance	Transportation & Logistics
Engineering	Internet	Travel
Entertainment	Legal	Wedding
Family

Advertising	Engineering	Home Services	Retail & Consumer Services
Business Services	Entertainment	Industrial Goods & Services	Software
Career	Family	Insurance	Technology
Cars	Financial Services	Internet	Telecommunications
Computer Hardware	Food & Beverage	Legal	Transportation & Logistics
Construction	Health	Pets	Travel
Education	Home Electronics	Real Estate	Wedding

Searching...

How-To Make Your Ezine Stand Out From The Masses Apollo PA

Local Companies

How-To Make Your Ezine Stand Out From The Masses

Featured Local Company