How-To Make Your Ezine Stand Out From The Masses Colorado

With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.

Local Companies

Angler Imaging Consulting
(720) 883-6217
Westminster, CO
Bluewebshop, LLC
720-221-6984
1550 Larimer St
Denver, CO
Website4Retail
+1 303-800-5657
14478 I-25
Longmont, CO
Walking By Design Group
720.933.4162
18249 E. Mainstreet
Parker, CO
Better Webs Online
303-953-0406
9713 W. Chatfield
Littleton, CO
National Bankcard Systems of Durango
970-259-8660
2855 Main Ave Suite B-105
Durango, CO
Back Office Outsourcing, LLC
303-389-9859
PO Box 260820
Lakewood, CO
Planet Media Digital
303-295-1402
2960 Inca Street
Denver, CO
Camelot Consulting Group
719-488-1736
16097 Red Fox Lane
Colorado Springs, CO
Roth Business Development
(303) 800-0599
Lone Tree, CO


How-To Make Your Ezine Stand Out From The Masses

This morning, I was contemplating the question of how many ezines (electronic magazines) were currently in circulation. So, I tried to do a bit of detective work.

  • Newsletter Access (http://www.newsletteraccess.com/) has nearly 10,000 ezines listed in their database.

  • PubList.com shows 150k in their database.

  • The ISSN (International Standard Serial Number) database has so far registered more than one million periodicals, many of those being in the electronic format. (http://www.issn.org/)


    No matter which set of numbers you follow, there are a lot of ezines competing with your ezine for the same set of readers.

    With so much competition in the marketplace for ezine subscribers, it is imperative for us to learn how to develop a loyal following among our own subscribers. In this article, I examine a three ezines that are excelling in the marketplace and building a large and loyal following of readers. I will also look at three reasons why these three e-zines are doing so well.


    The Electronic Newsletters That We Will Review...

    1. Travel by Vasrue Weekly E-Magazine (http://travel.vasrue.com/newsletter/index.html)

    2. Your Membership (http://www.yourmembership.net/)

    3. SiteProNews (http://www.sitepronews.com/)


    Original And Exclusive Content

    All three of these electronic newsletters utilize original content at one level or another.

  • Travel by Vasrue uses only exclusive, original, travel content in their E-Magazine.

  • The Your Membership newsletter, owned by AEO Publishing, Inc., provides a section of their newsletter for webmasters to submit websites for review, and then they print some of those reviews for their readers to consider. They also allow individuals to submit questions, and then they print the best answers submitted by their readers.

  • SiteProNews, owned by Jayde Online, Inc., utilizes a lot of first-run, original content written by members of their staff, including articles written by Jim Hedger and Mel Strocen. Some of this content can be seen in other publications later, but you will always see it in SiteProNews first.


    Exclusive content allows your ezine to stand far above all of your competitors. While free reprint articles (like this one) are a good source of information, most of your competitors rely solely on other people to create the content for their newsletters.

    For most readers, this is not a big deal, except when the particular article used may have been read in competing ezines previously.

    Readers tend to favor ezines that utilize exclusive or first-run content in their issues.


    A Winning Formula

    Successful ezines always have a specific format and formula for their publications.

  • Travel by Vasrue focuses on giving their readers specific information that they can use to make good travel decisions. They also provide specific information regarding a choice of vacation options within the context of their currently discussed travel destination.

  • The Your Membership newsletter focuses on offering their readers an opportunity to ask questions and to have those questions answered by other readers who have the knowledge to share.

  • SiteProNews prefers to provide content that will point you to third-party resources that are related to the current topic.


    Once an ezine has found their winning formula, that formula will become their trademark.


    They Understand Their Readers

    If you do not understand what your readers want from your newsletter, you will never be able to develop a profitable mailing list.

  • Travel by Vasrue doesn't leave it to chance. They ask their readers what destinations they would be interested to find specific information. Then they deliver exactly what their readers have asked to receive.

  • The Your Membership newsletter is offered on a dozen or so websites that cater specifically to the needs of webmasters who are looking to develop a commercially viable website. While the source of the subscription pretty much defines what their readers want to see in the newsletter, the fact that they rely on the Q&A process to fill their issues helps them to select articles that would be of real interest to their readers.

  • SiteProNews is offered to the people who use Jayde Online's many free webmaster tools. Their newsletter caters to the needs of those commercial webmasters who are already utilizing their free tools.


    In Conclusion...

    Successful ezines are those that are willing to cater to the specific needs of their readers, and then they deliver their information in a consistent format. Successful ezines are also those that are willing to invest the extra time, effort and money into creating one-of-a-kind, original content for their readers to voraciously consume.

    While those reprint articles are often very informative, I am sure that you hate it when you see the same article appear in a number of the ezines that you read. A once-in-a-while repeat article is all well and good, but if one ezine is consistently following in the footsteps of another ezine you read, then why would you want to keep reading the second?

    The Your Membership newsletter has shown us that utilizing mostly reprint articles can prove successful, when you are willing to mix some other kinds of exclusive content with the free reprint articles. SiteProNews has shown us that you can be successful when you are willing to mix original, first-run articles with reprint articles.

    By following the lead of those who have been successful before you, you might just find that you can build your mailing list to be a very profitable aspect of your overall enterprise. It is my hope that this free reprint article has given you some food for thought as to how to follow in the steps of those before you.

    Copyright: Copyright © 2007-2008 Bill Platt

    About the Author:
    Bill Platt owns http://thePhantomWriters.com, which specializes in distributing free-reprint articles to ezine publishers and webmasters. He has been providing his services since 2001. You can reach Bill by phone at 405-780-7745 between the hours of 9am and 6pm CST, Monday through Friday. To learn about some of Bill's other services, please visit http://www.PlattServicesInc.com


    Article Source: thePhantomWriters Article Submission Service

  • Featured Local Company

    Website4Retail

    +1 303-800-5657
    14478 I-25
    Longmont, CO
    http://website4retail.com/

    Regional Articles
    - How-To Make Your Ezine Stand Out From The Masses Arvada CO
    - How-To Make Your Ezine Stand Out From The Masses Aurora CO
    - How-To Make Your Ezine Stand Out From The Masses Boulder CO
    - How-To Make Your Ezine Stand Out From The Masses Brighton CO
    - How-To Make Your Ezine Stand Out From The Masses Broomfield CO
    - How-To Make Your Ezine Stand Out From The Masses Canon City CO
    - How-To Make Your Ezine Stand Out From The Masses Castle Rock CO
    - How-To Make Your Ezine Stand Out From The Masses Colorado Springs CO
    - How-To Make Your Ezine Stand Out From The Masses Commerce City CO
    - How-To Make Your Ezine Stand Out From The Masses Denver CO
    - How-To Make Your Ezine Stand Out From The Masses Durango CO
    - How-To Make Your Ezine Stand Out From The Masses Englewood CO
    - How-To Make Your Ezine Stand Out From The Masses Evergreen CO
    - How-To Make Your Ezine Stand Out From The Masses Fort Collins CO
    - How-To Make Your Ezine Stand Out From The Masses Fort Morgan CO
    - How-To Make Your Ezine Stand Out From The Masses Fountain CO
    - How-To Make Your Ezine Stand Out From The Masses Golden CO
    - How-To Make Your Ezine Stand Out From The Masses Grand Junction CO
    - How-To Make Your Ezine Stand Out From The Masses Greeley CO
    - How-To Make Your Ezine Stand Out From The Masses Lafayette CO
    - How-To Make Your Ezine Stand Out From The Masses Littleton CO
    - How-To Make Your Ezine Stand Out From The Masses Longmont CO
    - How-To Make Your Ezine Stand Out From The Masses Loveland CO
    - How-To Make Your Ezine Stand Out From The Masses Montrose CO
    - How-To Make Your Ezine Stand Out From The Masses Morrison CO
    - How-To Make Your Ezine Stand Out From The Masses Parker CO
    - How-To Make Your Ezine Stand Out From The Masses Pueblo CO
    - How-To Make Your Ezine Stand Out From The Masses Sterling CO
    - How-To Make Your Ezine Stand Out From The Masses Westminster CO
    - How-To Make Your Ezine Stand Out From The Masses Wheat Ridge CO
    Related Local Events
    Mighty Machines
    Dates: 8/9/2008 - 8/9/2008
    Location: Children's Museum of Denver
    Denver CO
    View Details

    Microsoft Exce Level 1
    Dates: 6/18/2008 - 6/18/2008
    Location: Wagner Training Institute
    Aurora CO
    View Details

    Microsoft Exce Level 2
    Dates: 6/18/2008 - 6/18/2008
    Location: Wagner Training Institute
    Aurora CO
    View Details
    Rate Article
         
    Articles Insider

    Rss   Delicious   Digg   Add To My Yahoo   Add To My Google   Bookmark   Search Plugin

    Topics:
    Advertising Engineering Home Services Software
    Business Services Entertainment Industrial Goods & Services Technology
    Career Family Insurance Telecommunications
    Cars Financial Services Internet Transportation & Logistics
    Computer Hardware Food & Beverage Legal Travel
    Construction Health Real Estate Wedding
    Education Home Electronics Retail & Consumer Services