In case you don't know... huge profits can be made from your email list. Inexperienced marketers usually go for the first sale without considering future profits, backend sales, customer lifetime value, or relationship marketing.
But getting the all-important name and email address is just part of the overall.
The profitability of your email marketing is determined by many factors. But the good news is that many of these factors can be addressed to give your campaign the greatest chances for success.
Here are some profit-pulling tips to carefully think about before your next email blast.
Profit-Pulling Email Tip #1: Your Subject LineA no-brainer! You must get your emails opened. Make your subject line powerful, but not overly hyped... and make sure it contains the most powerful benefit. If you're really serious about this you will test. Always test! And it's simple.
You simply create as many test emails as you have different subject lines. Then you send the same email copy, but using a different subject line to your list. Divide your list as evenly as possible. Then simply measure your responses. The highest converting subject line becomes your control. But don't stop there! Do it again until you find your highest converting headline.
Profit-Pulling Email Tip #2: Your Mail ListThis is obviously the most important area. Your best chances at profitability is with a list you create. Avoid buying lists unless you have the money to buy from a very reputable list broker. The freshness of your list can have a dramatic impact on response rate. So be very careful when buying lists.
Make darn sure your list has opted-in to receive your emails. You know the deal about spam. Even an accusation of spam can give you headaches. Still, more often than not you're guilty before proven otherwise. So watch out!
Profit-Pulling Email Tip #3: Tracking Your Mail CampaignsYou're marketing blind-folded if you do not track. The reason is obvious. You can track response rates to email openings and click-throughs. It simply lets you know if your copy and email layout is working. As discussed above, tracking is very important when testing your subject lines, links, and other copy element vehicles.
Profit-Pulling Email Tip #4: Your Unsubscribe Links Are In Place & ActiveThe CAN-SPAM Act requires all email messages contain clear directions on how to opt-out from further mailings. Give your readers an unsubscribe link so they can opt-out from receiving further emails from you or your business. And since we're talking about spam... definitely use a tool to check your emails for their ability to make it through spam filters. I've seen varying numbers about this. But some numbers can be as high as 40% of emails getting stuck in spam filters!
Profit-Pulling Email Tip #5: Your Sender InformationWhat do you have in the sender line of your emails? Will your lists recognize it? You don't want to risk having your email deleted or worse, reported as spam, only because someone didn't recognize you. Sometimes marketers tell their list members what to look for in future emails. Not a bad idea!
Email marketing doesn't have to be complicated rocket science!
These are just a few best practices to follow. By using these simple guidelines your next email campaign will be much more effective and profitable!
Copyright: Copyright c 2007-2008 Dan Lok
About the Author:| A former college dropout, Dan "The Man" Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Discover how you can maximize your website profits in minimum time. For a limited time, you can test- drive Dan's Insiders Club for 30-days Risk-Free and get $1,165 dollars worth of bonus gifts. Rush cover to: http://www.websiteconversionexpert.com/testdrive.html
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