Sometimes your customers tell you exactly what they are looking for in a product, and even point out features, or hidden benefits, of your existing products.
If you listen closely, they even show you whole new ways of marketing your products.
The perfect example, offering a powerful marketing lesson, in our new Viral Document Toolkit, a PDF brander and rebrander.
Viral Document Toolkit was designed to allow a user to create, or import and edit, a text document, or any document created in the Microsoft Office Suite, Open Office Suite, or related programs. It can also easily handle any RTF file.
After the file is edited in the Viral Document Toolkit "Builder" specifying which parts are to be rebrandable, it is saved in a special file format (a .vdt format). That .vdt file, along with the Viral Document Toolkit "Brander" is passed along to customers, joint venture partners, affiliate, etc.
Those that you pass rebrandable files to, open the Viral Document Toolkit Brander, browse to where a rebrandable file is, and then open any file with the .vdt extension. Once the file is open, the program instantly recognized all of the rebrandable portions of the document, and displays them in a table where you can change any of them that you choose to.
The Viral Document Toolkit software allows you to make plain text, hyperlinks, and embedded hyperlinks rebrandable. It even allows you to designate HUGE blocks of text as rebrandable (replaceable). You can also rebrand hyperlinks embedded behind images.
One of our potential customer was watching a video of the Viral Document Toolkit which was posted on our site at:
http://ViralDocument/Toolkits.com and noticed that the software allowed you to do something ELSE that he wanted to do.
As he watched the demo video, and looked closely at the types of files that could be opened within the Viral Document Builder, he noticed that the dropdown list showed no only Word, WordPerfect, RTF, etc., it also showed several PDF options.
This customer instantly purchased the software because he had a number of old PDF files that he wanted to update. These files had links that no longer worked, and even sections of text that were no longer accurate. He saw this as the perfect tool to fix those problems.
When the customer purchased and began using Viral Document Toolkit, he noticed that his version did NOT offer the option for opening existing PDF documents.
He became VERY upset and quickly let us know that, accusing us of "tricking customers."
We explained to him that the Viral Document Toolkit was never intended to allow you to modify existing PDF's and that it couldn't do that. That capability never crossed our minds as we developed the software.
The customer insisted that he had seen the software show PDF's as an option in the dropdown menu in the demo video.
Upon going back and reviewing my own video, I discovered that he was correct. Viral Document Toolkit would indeed allow me to browse to and open any PDF document that wasn't password protected or encrypted. If it was password protected, it would open it if I had the password.
Further digging revealed what had actually happened. Viral Document Toolkit uses the converters, and other "pieces" internal to software already on your machine to identify what types of documents are on your machine that it can manipulate. It can "see" practically anything that's a part of the Microsoft Office Suite, for example.
The program was also "seeing" PDF converters that I had downloaded and installed on my laptop when I was working on other projects. On several occasions, I had documents ONLY available in PDF that I needed in Word format so that I could update them. These were generally documents that I had created or purchased the rights to change them, but that I couldn't locate the source files for.
With the converts already installed on my machine, Viral Document Toolkit did indeed have the ability to use the pre-installed drivers/converters to change ANY PDF file that I have except those that were encrypted or password protected (where I didn't have the password).
This customer has pointed out to us a "hidden benefit" of using our software that we had not even sought to create. That customer had pointed out to us a whole new segment of the marketplace to us.
That customer had shown us that we did indeed have a piece of software that would allow you to rebrand almost any link in any PDF document.
It goes without saying that you should not violate copyrights or licenses when changing PDF's. However, an observant customer taught us "How To Brand Practically Any Link In Any PDF" :-)
Copyright: Copyright © 2008 Willie Crawford
About the Author:| Willie Crawford in an internet marketing with over 11 years of experience in generating massive website traffic, subscribers and sales using viral marketing techniques. Viral Document Toolkit is the latest tool he shares with his visitors at: http://ViralDocumentToolkits.com
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