How to Writing a Targeted Resume Mandan ND

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When you begin to think seriously about greener grass, the race is on! You already need 36-hour days to accomplish all the responsibilities you carry on your shoulders. And then you see a job that you hope has your name on it but can’t carve out the time to write from scratch a targeted resume that will show an employer why you’re the one to interview. Your answer is to begin building a core resume before the pressure hits, using it as a base to spin off targeted editions when you must move quickly. Constructing a targeted resume is easier when you follow this game plan.

Step 1: Prepare your core resume
Probe your memory to jot down every factor in your background that you could use to customize a resume, from experience, competencies, and skills to education. This is your working model, a resume you will never submit to an employer but a rich well you will draw from time and time again. Use as many pages as you need.

Step 2: Research requirements of job
If you’re responding to a specific advertised job, jot down the requirements that the ad lists. Don’t confuse the job duties and the stated requirements. Deal first with the requirements and then see how you can show experience or education that matches the most important job duties. When you’re not responding to a specific advertised job but are posting your resume in an online database, attempt to attract interest in your candidacy by researching the most commonly requested qualifications for a given occupation or career field. You can do this by studying many job ads.

Step 3: Customize each spinoff resume
After compiling the requirements you must satisfy in a tailor-made resume, scour your core resume to see whether you can add secondary items mentioned in the ad that further improve your chances and start writing. Resume professional Kathryn Troutman suggests a way to cut down on your time and effort customizing each resume. Constructing a two-page resume, customize the first page and, whenever possible, keep the second page the same each time. Freezing the second page isn’t always possible, Troutman says, but the concept is a good starting point.

Sample Core Resume and Spinoffs
Look over the following examples for Lauren L. Simpson created by Resume- Place.com CEO Kathryn Troutman. (For privacy reasons, names and other identifying data have been changed.) You’ll see how attention to details can make all the difference in getting your resume noticed, first by computers and then by humans.

The back story on Lauren L. Simpson
Lauren grew up on the Mid-Atlantic seaboard (Baltimore, Washington, D.C., and Northern Virginia). After graduating from high school, Lauren worked for a year as an administrative assistant at a health insurance company in Northern Virginia. Deciding she didn’t want to continue in administrative work, Lauren landed a job as a sales associate at a nationwide women’s wear chain. Lauren was good at retailing, and after six months the clothing chain offered her a managerial traineeship at one of the chain’s stores in Texas. Once there, Lauren enrolled in the retailing program of a well-regarded school of business at the state university. While working and studying, Lauren was promoted to assistant manager. After graduation from college, another retailer recruited Lauren, who spent several years at the new company. Although successful there, Lauren had a change of mind and began to feel that she’d gotten off on the wrong foot. Retailing isn’t really what she wants to do for the rest of her life and she’s looking around for another way to learn a livelihood. Although going back to school and retooling for another career field is an option Lauren is considering, she isn’t anxious to incur student debt. Before doing that, she’s checking out how she can adapt her hard-earned education to related but different types of work.

Lauren’s core resume
Using a reverse chronological time frame, Lauren writes a comprehensive document, highlighting her competencies, skills, and accomplishments. Your core document can run as many pages as you need to include all your qualifications. No one but you will see it. She creates distinct units that she can add and subtract as needed when she targets a specific position.

Lauren’s spinoff resume A
Spotting a job ad in a trade publication for a sales position with a cosmetics company that markets products through beauty salons, Lauren takes note of the employer’s requirements Lauren makes sure she addresses each of the cosmetics company requirements in her targeted resume.

Resume Spinoff A
Lauren L. Simpson
19 First Avenue, Austin, Texas, 76746
lauren@email.com, (512) 555-1212
PROFESSIONAL EXPERIENCE
Brilliant Buyers Inc. [dates]
Austin, Texas
Company is a specialty airport retailer selling 10 brands in 67 stores in major airports throughout U.S.
Merchandising Coordinator

Buyer’s right hand in selecting merchandise for 67 stores. Set up new vendors, create SKUs, place and expedite orders.

Responsible for product launches in four separate concepts: Silver, Gold, Playful Kids and DogTown. Use strong communications skills to make product presentations to store personnel.

Supervise implementation of products into stores. Give work direction and supervise employee set-ups of new product lines.

Problem solving 24/7: Communicate with vendors, manufacturers, and receivers to resolve shipment problems; for example, product out of stock, wrong product, or shipment to wrong location.

Created model for quarterly human resources newsletter distributed to all employees, explaining merchandising policies and highlighting new products.

Organize and conduct quarterly schedule of Webcasts for all store managers, in which managers have opportunity to ask questions of buyer and receive answers. Conduct conference calls intermittently as needed. The agenda for both Webcasts and conference calls include new product assortment, floor sets, markdowns, and sales and promotions.

Competent with paperwork: Review and approve all tickets and receivers for hundreds of purchase orders going to 67 stores weekly.

Assist in merging data from old point-of-sale system to new Celerant System; changed thousands of SKUs from old system to convert correctly into new system.

Meet weekly with buyers and merchandising assistants to discuss sales, budgets, and airport news—terminal closures and construction or strikes—impacting company sales.

Accomplishments

In a commendation to my personnel file, HR Director complimented me on creating the model for a quarterly human resurfaces newsletter, complimenting me on my “professionalism, creativity, and presentation of company values.” Additionally, the director praised my “marketing presentation approach to the newsletter, which ‘made all the difference in readability.’ ”

After six months of assisting buyer in making product presentations to store personnel, buy has since sent me solo to 35 stores, expressing confidence in my “gifted marketing and sales abilities.”

Product returns from airport stores are down 12 percent since my involvement in selecting merchandise.

Lauren L. Simpson Page 2
LouAnn’s
Based in Denver, LouAnn’s is a division of Outwear, FAS, with apparel marketed to professional middle-toupper income women in 220 stores across the U.S.
Assistant Manager, Barton Creek Square, Austin, Texas [dates]
Sales Associate & Manager-In-Training, Barton Creek Square, Austin, Texas [dates]
Sales Associate, Tysons Corner Center, McLean, Va. [dates]
Sales & Business Analysis

Maximized merchandise visibility by analyzing customer traffic patterns before floor sets.

Set effective work schedules by analyzing each employee’s sales as well as store sales.
Customer Relationship Management

Developed 16 high-spending regular customers by building and cultivating supportive relationships with new customers.

Sold by appointment whenever possible.

Management

Communicated via phone and email with corporate management multiple times daily.

Met national goals and competed with stores across the U.S. for daily sales results, as well as comparable percentages over the previous year.

Supervised two to three part-time sales reps per shift.

Trained employees how best to utilize the preferred corporate selling system and industry standards for up-selling.

Worked with floor plans to display merchandise for maximum attraction and sales.

Met daily management responsibilities: maintaining sales floor, inventory, shipping, ordering and record-keeping. Keyboard 40 WPM, competent use of Microsoft Suite, including Word, Excel, Outlook and PowerPoint.

Accomplishments

Personally delivered one-third of overall store revenues by closing $30,000 to $40,000 sales per month in store with 7 staff (3 full time, 4 part time).

Consistently maximized income through commissions earned.

In three months [dates], averaged $15,000 per month sales from regular customers.

OTHER EXPERIENCE
Blue Circle/Blue Badge of Virginia [dates]
McLean, Va.
State office of health insurance company.
Administrative Assistant

After high school, worked one year in administration for government marketing department.

Compiled marketing analysis, and supported cross-company project teams.
EDUCATION
Bachelor of Science, McCombs School of Business [date] Retail Merchandising
University of Texas, Austin

Resume Spinoff B
Lauren L. Simpson
19 First Avenue, Austin, Texas, 76746
lauren@email.com, (512) 555-1212
Objective
Seeking field sales position with Beauty Beckons Inc. Wish to be responsible for developing sales and relationships with assigned salons, as well as to develop new business relationships with salons in my territory.
Offering closely related experience/skills for this position

3.5 Years in relationship based sales

Reliable and proven sales ability

Tested communications ability with groups and individuals

Support of salon management: sales, business plans, product selection, & inventory management

Leadership of new product launches, special event management, high quality product presentations

Deliverance of training for salon employees; review sales production

Support of new business development—marketing, brand promotion

Monitoring of business development budgets, merchandise & special promotions

Appropriate appearance and grooming for quality cosmetic products

Professional Experience
Brilliant Buyers Inc. [dates]
Austin, Texas
Company is a specialty airport retailer selling 10 brands in 67 stores in major airports throughout U.S.
Merchandising Coordinator

Buyer’s right hand in selecting merchandise for 67 stores. Set up new vendors, create SKUs, place and expedite orders.

Responsible for product launches in four separate concepts: Silver, Gold, Playful Kids and
DogTown. Use strong communications skills to make product presentations to store personnel.

Supervise implementation of products into stores. Give work direction and supervise employee set-ups of new product lines.

Problem solving 24/7: Communicate with vendors, manufacturers, and receivers to resolve shipment problems; for example, product out of stock, wrong product, or shipment to wrong location.

Created model for quarterly human resources newsletter distributed to all employees, explaining merchandising policies and highlighting new products.

Organize and conduct quarterly schedule of Webcasts for all store managers, in which managers have opportunity to ask questions of buyer and receive answers. Conduct conference calls intermittently as needed. The agenda for both Webcasts and conference calls include new product assortment, floor sets, markdowns, and sales and promotions.

Competent with paperwork: Review and approve all tickets and receivers for hundreds of purchase orders going to 67 stores weekly.

Meet weekly with buyers and merchandising assistants to discuss sales, budgets, and airport news—terminal closures and construction or strikes—impacting company sales.
Cosmetic Sales To Salons. Sales Specialist. Reverse Chronological. Retailer seeks to become
manufacturer’s sales agent to retail outlets. Requirements: Strong sales ability , Strong communication and presentation skills , Computer skills: Word, Excel, Outlook and comfort with new program , college degree min. 3 yrs in relationship based sales

Lauren L. Simpson Page 2

Accomplishments

In a commendation to my personnel file, HR Director complimented me on creating the model for a quarterly human resurfaces newsletter, complimenting me on my “professionalism, creativity, and presentation of company values.” Additionally, the director praised my “marketing presentation approach to the newsletter, which ‘made all the difference in readability.’ ”

After six months of assisting buyer in making product presentations to store personnel, buy has since sent me solo to 35 stores, expressing confidence in my “gifted marketing and sales abilities.”

Product returns from airport stores are down 12 percent since my involvement in selecting merchandise.

LouAnn’s
Based in Denver, LouAnn’s is a division of Outwear, FAS, with apparel marketed to professional middle-toupper income women in 220 stores across the U.S.
Assistant Manager, Barton Creek Square, Austin, Texas [dates]
Sales Associate & Manager-In-Training, Barton Creek Square, Austin, Texas [dates]
Sales Associate, Tysons Corner Center, McLean, Va. [dates]
Sales & Business Analysis

Maximized merchandise visibility by analyzing customer traffic patterns before floor sets.

Set effective work schedules by analyzing each employee’s sales as well as store sales.
Customer Relationship Management

Developed 16 high-spending regular customers by building and cultivating supportive relationships with new customers.

Sold by appointment whenever possible.

Management

Communicated via phone and email with corporate management multiple times daily.

Met national goals and competed with stores across the U.S. for daily sales results, as well as comparable percentages over the previous year.

Supervised two to three part-time sales reps per shift.

Trained employees how best to utilize the preferred corporate selling system and industry standards for up-selling.

Worked with floor plans to display merchandise for maximum attraction and sales.

Met daily management responsibilities: maintaining sales floor, inventory, shipping, ordering and record-keeping. Keyboard 40 WPM, competent useof Microsoft Suite, including Word, Excel, Outlook and PowerPoint.
Accomplishments

Personally delivered one-third of overall store revenues by closing $30,000 to $40,000 sales per month in store with 7 staff (3 full time, 4 part time).

Consistently maximized income through commissions earned.

In three months [dates], averaged $15,000 per month sales from regular customers.

Education
Bachelor of Science, McCombs School of Business [date]
Retail Merchandising
University of Texas, Austin

Notes on Lauren’s Resumes
To illustrate the concept of targeting, I have added numbers and crossmatched them between the cosmetic company’s requirements and Lauren’s qualifications. The numbers on this sample resume are for illustration purposes only. Do not put numbers on your own actual resumes. Here’s how Lauren addresses each of the cosmetics company’s requirements:

Requirement 1 shows up in the skills summary and under management duties at LouAnn’s.

Requirement 2 is addressed by her merchandising coordinator duty at Brilliant Buyers Inc.

Requirement 3 appears as a management skill at LouAnn’s.

Requirement 4 is met under the education segment. Note that Lauren spells out her retail merchandising studies because the salon job requires a familiarity with what retail customers will buy.

Requirement 5 is noted in two places. The first is a subhead titled “Customer Relationship Management” at LouAnn’s. The second is also at LouAnn’s, within the accomplishments segment. Lauren purposely did not include certain information, such as her job right after high school as an administrative assistant at a health insurance company because it isn’t relevant to the position she seeks.

Lauren’s spinoff resume B
Lauren took note of an online job posting for a marketing position advertised by a health insurance company. She printed out the job posting, which included the basic qualifications, and echoed the posting in her objective, almost word for word. (The basic qualifications are described in a mission statement in the box atop spinoff resume B; see Figure 1-3.) Lauren takes care to address each of the health insurance company’s requirements in her targeted resume. To illustrate the concept of targeting, I have added numbers and crossmatched them between the health insurance company’s requirements and Lauren’s qualifications. The numbers on this sample resume are for illustration purposes only. Don’t put numbers on your own actual resumes. Here’s how Lauren address the requirements from the ad placed by the health insurance company:

Lauren meets requirement 1 in the education segment. Because the health insurance marketing job is not on the retail level, Lauren selects a few different facts from her core resume than those she chose for Spinoff Resume A. Lauren truthfully writes that she has a business degree and doesn’t mention retail merchandising, a study that is within the school of business she attended.

Spinoff B was adapted to apply for a marketing position. Retail To Health Insurance Marketing. Retailer seeks healthcare marketing position. Reverse Chronological. Requirements: Bachelor’s degree in business or marketing , min. 5 years’ experience in marketing, or in education/marketing mix , knowledge of healthcare industry , Leadership in collaborative work environment.

Lauren L. Simpson
19 First Avenue, Austin, Texas, 76746
lauren@email.com, (512) 555-1212
Objective: Marketing Planning Specialist – for health care insurance company to coordinate marketing of government program segments, including Medicare, Public Programs, and Federal Employee Programs; to work with corporate communications and outside vendors in development of marketing collateral, direct mail and advertising; and to assist Market Segment Manager.
Summary Of Qualifications:

Five years’ marketing/education experience

Liaison with corporate communications and vendors

Develop effective marketing materials, direct mailprojects

Coordinate marketing campaigns for new and existing products

Assist Market Segment Manager with market analysis, strategy, planning and reporting

Assist with marketing plans to grow enrollment programs

Coordinate new product introductions

Lead teams for collaborative marketing projects

Expert in Excel, Word, PowerPoint skills

Skilled oral communicator, competent writer and editor

Professional Experience:
Brilliant Buyers Inc. [dates]
Austin, Texas
Company is a specialty airport retailer selling 10 brands in 67 stores in major airports throughout U.S.
Merchandising Coordinator

Buyer’s right hand in selecting and marketing merchandise for 67 stores. Set up new vendors, create SKUs, place and expedite orders.

Responsible for product launches in four separate concepts: Silver, Gold, Playful Kids and
DogTown. Use strong communications skills to make product presentations to store personnel.

Supervise implementation of products into stores. Give work direction and supervise employee set-ups of new product lines.

Problem solving 24/7: Communicate with vendors, manufacturers, and receivers to resolve shipment problems; for example, product out of stock, wrong product, or shipment to wrong location.

Created model for quarterly human resources newsletter distributed to all employees, explaining merchandising policies and highlighting new products.

Organize and conduct quarterly schedule of Webcasts for all store managers, in which managers have opportunity to ask questions of buyer and receive answers. Conduct conference calls intermittently as needed. The agenda for both Webcasts and conference calls include new product assortment, floor sets, markdowns, and sales and promotions.

Competent with paperwork: Review and approve all tickets and receivers for hundreds of purchase orders going to 67 stores weekly.

Meet weekly with buyers and merchandising assistants to discuss sales, budgets, and airport news—terminal closures and construction or strikes—impacting company sales.

Lauren L. Simpson Page 2

Accomplishments

In a commendation to my personnel file, HR Director complimented me on creating the model for a quarterly human resurfaces newsletter, complimenting me on my “professionalism, creativity, and presentation of company values.” Additionally, the director praised my “marketing presentation approach to the newsletter, which ‘made all the difference in readability.’ ”

After six months of assisting buyer in making product presentations to store personnel, buy has since sent me solo to 35 stores, expressing confidence in my “gifted marketing and sales abilities.”

Product returns from stores down 12 percent since my involvement in marketing merchandise.

LouAnn’s
Based in Denver, LouAnn’s is a division of Outwear, FAS, with apparel marketed to professional middle-toupper income women in 220 stores across the U.S.
Assistant Manager, Barton Creek Square, Austin, Texas [dates]
Sales Associate & Manager-In-Training, Barton Creek Square, Austin, Texas [dates]
Sales Associate, Tysons Corner Center, McLean, Va. [dates]

Marketing Management

Met national goals and competed with stores acrossthe U.S. for daily sales results, as well as comparable percentages over the previous year.

Supervised two to three part-time sales reps per shift.

Trained employees how best to utilize the preferred corporate selling system and industry standards for up-selling.

Met daily management responsibilities: maintaining sales floor, inventory, shipping, ordering and record-keeping. Keyboard 40 WPM, competent use of Microsoft Suite, including Word, Excel, Outlook and PowerPoint.

Accomplishments

Personally delivered one-third of overall store revenues by closing $30,000 to $40,000 sales per month in store with 7 staff (3 full time, 4 part time).

Consistently maximized income through commissions earned.

In three months [dates], averaged $15,000 per month sales from regular customers.
Other Experience:
Blue Circle/Blue Badge of Virginia [dates]
McLean, Va.
State office of health insurance company.
Administrative Assistant

After high school, worked one year in administration for government marketing department.

Compiled marketing analysis, and supported cross-company project teams.
Education:
Bachelor of Science, McCombs School of Business [date]
University of Texas, Austin

Notes on Lauren’s Resume Spinoff B
If during an interview Lauren is asked about her studies in retail merchandising, Lauren will finesse the issue, briefly pointing out the plus factors in learning retail merchandising, and then moving onto her marketing and business coursework and her experience-based accomplishments.

Lauren responds to requirement 2 with her marketing experience at Brilliant Buyers.

Requirement 3, knowledge of the health care industry, was more difficult to match than the other requirements but Lauren puts on her game face and reaches back to the health insurance company she worked for right after high school.

Lauren addresses requirement 4 in her opening summary of qualifications. A reading of her resume backs up her claims regarding leadership in a collaborative environment.

provided by:


For Dummies is a registered trademark of Wiley Publishing, Inc. in the United States and other countries. Used here by license.